Job Location: Pleasanton, CA
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.
Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.
What you will be doing
Albertson’s Companies is looking for people who are interested in re-imagining the grocery experience by harnessing the power of digital technologies to optimize how we reach our customers. The Senior Audience Insights Analyst will work closely with Media Planning, Inventory Management, Analytics, Finance, Product Development, Business Development, and IT stakeholders. The position will be based in Pleasanton CA.
Main responsibilities
- Facilitates the development of strategic marketing and new business plans utilizing customer data to meet or exceed assigned business goals for CPGs.
- Represent the voice of the customer, providing customer and market insights and competitive analysis.
- Experience with hands-on implementation & use of emerging customer-centric technologies and capabilities including identity management, data onboarding, Personalization, 1st party / 2nd party / 3rd party data systems (e.g., CDP, DMP, data exchanges), all built on a strong customer-first mindset.
- Analyze activation benchmarks and continually update team on trends impacting audience reach in the changing digital landscape.
- Helps monitor, analyze, and forecast a CPG’s usage of audience packages.
- Supports all routine and custom audience deliverables part of the end to end media process.
- Ensures routine and timely completion of all audience insights deliverables to all relevant stakeholders aligning with a continually improving, best-in-class level of quality.
- Work closely with Media Planning and RMN Sales teams on day-to-day operational processes including:
- Campaign audience development, availability, timelines and delivery of standard and custom audiences.
- Identifying root cause for campaign success, refining process & product enhancement and development as needed.
- Provide optimization recommendations on tactics/placements, targeting/segmentation and messaging to meet specific campaign objectives.
- Assist in initiating and overseeing projects that increase team’s efficiency and accuracy for providing customer insights.
- Strong communication aptitude with Product Management, IT, Media agencies, Business teams and MarTech / AdTech vendor partners.
- Strategic thinker with a customer centric focus, utilizing data-driven techniques to drive business optimization and performance.
- Strong communicator with influencing and persuasion skills.
- Strong collaborator and relationship builder.
- Mindset for operational excellence.
- Data and solutions driven.
- Innovative thinker and problem solver.
- Media savvy.
What we are searching for
- A bachelor’s degree in Business, Marketing, or equivalent experience.
- Minimum 2 years of experience within ecom/retail, preferably grocery, e-commerce, or CPG.
- 4+ years of direct experience in digital media operations and execution in ad technology including Ad Serving, Media Platforms, LiveRamp and/or relevant digital media tools.
- Experience with working with a large media and analytics agency a plus.
- A passion for measurement, testing and telling a story with data.
- Hands on experience with a broad set of analytics tools (customer, site, media, & Data Science a plus).
- Experienced in SQL, Excel expertise, advanced languages & techniques a plus (e.g., R, Python).
- Direct experience in MarTech / AdTech tools (e.g., data onboarding, ESP, Google, Facebook) a plus.
- Ability to critically think, analyze, and support business relationships, influence and collaborate across all levels in a high paced and dynamic environment.
- Ability to manage competing priorities and multi-task to meet deadlines.
- Strong balance of analytical as well as communication and presentation skills.
What it is like at Albertsons?
Albertsons Culture Principles
Compassion: We always treat each other with kindness and respect
Team: We always support and recognize each other
Inclusive: We always value everyone’s perspective
Learning: We always strive to grow and develop ourselves and others
Competitive: We always act with integrity to win over the customer
Ownership: We always take actions to drive our success
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