Job Location: Bangalore/Bengaluru
1. PURPOSE OF ROLE
The objective is to perform Social Listening for (ZX Ventures Adjacencies) including the following activities: Tracking Voice of the Consumer (VOC), sentiment, buzz, marketing activations, events, etc. and provide reports to Brand and Digital Managers.
2. KEY TASKS AND ACCOUNTABILITIES
Monthly reports• Weekly/Bi-weekly campaign reports (as applicable)• Ad hoc and exploratory reports (as needed)• Real-time dashboard tracking (as applicable)• Development and maintenance of:• Social Listening Monitors in tools like Crimson Hexagon, Brandwatch and Social Bakers• Geo-location monitoring for AB Inbev breweries across geography• Tracking Earned/Organic content from all social platforms and Social aggregator tools• Owned performance tracking with tools like Social Studio, Sprinklr, Facebook Insights• Buzz / Sentiment / SOV trackers using Crimson Hexagon tools• Benchmarking data• Dashboards• Be a mentor for analysts and senior analysts when they have questions on the requests that is received from business partners• Be in-front of stakeholders during weekly/routine calls by distilling the needs and convert it into actionable tasks• Maintain project schedule and ensure that the process is run smoothly by adhering to deliverable deadline and prioritizing projects• Identify automation opportunities and work with technology teams to improve efficiency• Using the dashboard for analysis of data metrics and culling out actionable insights that would have business impact• To attend regular newsroom calls with brand managers and agencies
3. QALIFICATIONS, EXPERIENCE, SKILLS
Please list the following requirements
- Level of educational attainment required:
- 3+ years of professional experience in social listening, social media analytics, digital marketing, consumer insights
- Professional qualifications and accreditations/memberships required:
- Post-graduation in Business, Marketing, Research, Statistics, Computer Science, Information Technology have yielded solid performers.
- Previous work experience required
- 3+ Years
- Language skills required
- English and any foreign language is a value add
- IT skills required
- MS office, advance excel, VBA and SQL functionalities
- Technology savvy with IT development background in a programming capacity very beneficial. Working experience with APIs a plus
- Knowledge on dash boarding or Analytical tools like Klipfolio, Qlikview, Tableau, Statistica and etc.
4. BEHAVIOURAL COMPETENCIES
With reference to the AB InBev Global Competencies, please identify and list the key behaviours and working style preferences which will enable optimal job performance. Differentiate between essential, desirable, and less relevant behavioural competencies dependent on the level of the role.The core AB InBev Global Competencies are as follows please note that your list of behavioural competencies is not limited to these, but due consideration should be given to them. You may add additional behavioural competencies where relevant.
Behavioural Competencies:
- Promotional techniques, Segmentation, Penetration and Brand Visibility understanding
- Beer Industry business acumen
- Analytical and problem solving
- Ability to work under pressure, assertive and go getter attitude
- Good communication skills
- Comfortable with large amounts of data
- Highly results focused
- Organized and timeline focused
- Resiliency and agility
- Ability to manage conformity to established procedures & processes
Interpersonal Expertise:
- Effective stake holder management
- Ability to be flexible with scope of work
- Ability to work independently with minimal support
- Ability to learn quickly without step by step by guidance
- Ability to take the ownership of the projects and deliver timely and quality results.
AB InBev Global CompetenciesThink big, and takes on big challengesEssentialDevelop the best people and teamsEssentialHas impact and influenceEssentialExecutes with disciplineEssentialActs as an ownerEssentialLeads by exampleEssentialEnglish Text:AB InBev Principal Analyst, Social ListeningThe Social Media Listening Analyst will design, conduct and deliver custom social listening reports. The Analyst will be responsible for hosting discovery sessions with stakeholders to understand the business need. The Analyst will translate this into constructed queries that will monitor social conversation for internal teams as well as competitive brands, programs, products, marketing campaigns and events. He or she dives deep into the data to uncover drivers of social buzz, then translates the data into a compelling story. The Analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based off the reports. There will be no templates – the analyst must be comfortable and able to tackle projects with little direction, think independently, and work across a range of departments and tasks. Also work on other foreign languages and translate to meaningful InsightsEducation:* PG requiredMandatory Requirements:
- Experience using social listening and analytic platforms such as Crimson Hexagon, Brandwatch, Talkwalker, Social Bakers, Social Studio or similar tools
- Strong familiarity and understanding in social media platforms and innovations such as Facebook, Instagram, Twitter, YouTube, Blogs, Forums required
- Highly analytical with proven experience in gathering data, performing analysis, and developing in-depth insights/recommendations
- Identify trends in the beverage industry, keep abreast of competition, culturally aware of things across of the globe, identify key trends in social media space
- Ability to simplify findings into concise, action oriented key insights
- Ability to work on multiple projects at a time while maintaining high attention to detail
- Must be a naturally curious and inquisitive person when it comes to data, this person loves to dive into the ‘why’ behind the data instead of just reporting on the numbers
- Strong sense of responsibility, takes ownership, self-starter and proactive attitude
- Presentation skills and should take ownership of the projects assigned
Strongly Preferred Requirements:
- Functional knowledge of ‘how’ to manage projects
- Analytical/working knowledge in all the social channels, such as Facebook Business Manager, Twitter Ads, YouTube analytics
Primary Responsibilities: Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard, ad-hoc and industry reports• Adhere to global Social Listening collaboration requirements• Share case studies and best practices with insights team• Create and edit reporting deliverable in PowerPoint, Newsletter and Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables and infographics, and provide actionable insights based on concrete data• Ability to synthesize information and produce insightful and accurate analysis and recommendations• Highly organized and impeccable attention to details• Ability to handle multiple projects simultaneously and deliver accurate reports without grammatical or data errors• Strong sense of responsibility, takes ownership, self-starter and proactive attitude• Good Mix of Technical Understanding, Business Knowledge, Managerial/Connecting and Interpersonal skills• Use your creativity and analytic skills to help determine social trends in earned consumer engagement as well as Brand campaign data• Work closely with consumer insights/market insights team to leverage and integrate social media data• Collaborate with cross-functional departments to implement social analysis for research/projects/campaigns/events and present insights back to inform strategic decisions• Social listening tool setup including keywords, query parameters and dashboards• Take initiative on refinement of query parameter setup to ensure accurate and insightful analysis is available for reporting period• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.•
Manage a deliverable calendar of recurring schedule and ad hoc reports• Visualize data using Excel, PowerPoint and potentially other data visualization tools like Looker, Tableau, Power Bi
Submit CV To All Data Science Job Consultants Across Bharat For Free
Leave a Reply