Job Location: Melrose Park, IL
The Manager, Digital Analytics will play an integral role in providing actionable insights that inform our day-to-day e-commerce business.
Collaborating closely with the Director of Digital Analytics as well as various marketing channel leads, this position will drive the development, packaging and analysis of daily KPI reporting, due to their expertise provide insights and recommendations for improvements based on their analysis and understanding of the business.
Job responsibilities include, but are not limited to:
Specifically, the Manager, Web Analytics will be responsible for:
- Creating and packaging daily management reports for all brands
- Analyzing and interpreting data and historical trends to find actionable insights and provide recommendations
- Creating, packaging, and distributing dashboards that drive effective and actionable business decisions
- Providing analytics on traffic, orders, conversion, sources of traffic, etc. to improve overall customer experience and maximize sales. Identifying customer trends from traffic, conversion and survey data by channel, including abandonment issues and opportunities for improving site conversion
- Leading efforts in planning, designing and coordinating ongoing and ad hoc analysis projects for Website Marketing, Merchandising and Marketing Channel teams to provide insights into user behavior
- Acting as the digital analytics expert and advocate in the organization, offering regularly scheduled trainings to improve skills and capabilities within the Marketing and Merchandising teams
- Staying on top of current industry trends and best practices in web analysis
- Working directly with Website product owners, channel leads, merchandising, and IT to identify tagging needs and reporting requirements to improve the implementation and usage of various web analytics tools
- Recommend and analyze a/b and multivariate tests
Requirements:
For this position, we are looking for someone with advanced knowledge of digital analytics and the ability to work in a fast paced environment. This person should be energized by good reporting and exhibit strong independence. To be successful we recommend the following background:
- 4-5 years relevant work experience with at least 2 years of digital analytics or business intelligence experience; minimum one year in management position
- Advanced knowledge of Google Analytics or Adobe Analytics
- Hands on with data visualization platforms (Tableau, Google Data Studio, Power BI)
- Strong commands in SQL (Google BigQuery is preferred)
- Understanding of website page tagging and report development
- A clear and concise communicator that can effectively manage expectations
- A thoughtful, innovative, proactive thinker with excellent problem-solving skills
- Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
- Strong management capabilities, great people person, ability to lead and grow teams
Preferred qualifications:
- Excellent skills in working with clickstream data in BigQuery
- A/B Testing and optimization practice and measurement
- Data manipulation in Python/R
- Good understanding of tag implementing and debugging in Tealium iQ and Event Stream
- Experience with Voice of Customer tools (Qualtrics, Foresee)
- Possession of an MBA or advanced degree
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