Job Location: United States
# US CITIZEN AND GREEN CARD ONLY
Position : Junior Marketing Intelligence Analyst
Duration : 12 Months Full Time
Location : 100% REMOTE
Pay Rate : $31/hour.
MAINLY REQUIRED :
EXCELLENT EXCEL SKILLS, POWER BI, DATA ANALYSIS AND MARKETING.
Responsibilities
Reporting and Analysis – 60%
• Lead the Account Based Marketing reporting efforts across the Americas to help drive critical business decisions across regions and industry campaign teams
• Review reporting and provide analysis of 1:many programmatic account-based campaigns and 1:few account-specific tactics for targeted accounts lists on a weekly, biweekly, and quarterly basis
• Ensure that all Americas ABM marketing activities are tracked and measured in a consistent and accurate manner
• Ensure leads are routed to respective marketers daily and support lead routing including troubleshooting activities as needed
• Maintain PowerBI dashboard with weekly account engagement data to support sales prospecting activities that are facilitated by ABM Managers
• Update digital industry benchmarks quarterly and compare the performance of Americas ABM campaigns to the benchmarks and trends
• Use data and dashboards to inform recommendations for future tactics and programmatic campaign adjustments
Collaboration and Interface – 30%
• Collaborate with Account Based Marketing, Territory Marketing, Marketing Services, and external service vendors on campaign launches, marketing channels, and reporting needs
• Proactively engage with the appropriate internal and external teams to analyze and optimize the impact of marketing activities
• Help coordinate standardization of process and tactics across account-based marketers in different regions and industries
Campaign Execution – 10%
• Develop audience segments to ensure accurate tracking of campaign effectiveness and to analyze account engagement
• Support marketers in monitoring the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency, and ROI to inform any adjustments
Minimum Qualifications
• Bachelor’s degree in Marketing or equivalent of 2+ years of B2B Demand generation/digital marketing experience
• Experience in digital marketing including LinkedIn Campaign Manager, and campaign analytics and optimization
• Detail oriented, data-driven individual with strong interpersonal skills
• Excellent written and verbal communication
• Ability to manage multiple projects, prioritize tasks, identify and mitigate risks, and meet tight deadlines while maintaining high-quality work
• Extraordinary collaboration and influencing skills across multidisciplinary teams
Preferred Qualifications
• Advanced in Excel, Adobe Analytics, Power BI, or other data analytics tools
• Experience with project management tools such as Asana or Trello
• Experience with marketing tools such as Salesforce.com, Folloze and 6sense a plus
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