HomeData Science JobsAdobe | Hiring | Lead Web Analyst | BigDataKB.com | 2022-09-09

Adobe | Hiring | Lead Web Analyst | BigDataKB.com | 2022-09-09

Job Location: Bangalore

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Job Description Summary:
As an A/B Testing & Optimization Analyst for Marketing & Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Analytics, Ad Hoc Analysis, Target) as well as working in a Big Data (Hadoop) environment. As an extended member of the team in the US, you will be responsible for analytics associated with Adobe’s web and in-product Testing Program. The successful candidate will be responsible for evaluating A/B Split and Multivariate Tests.
Job Description:
  • Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders.
  • Use experimental design to optimize website and marketing activities as well as new in-product initiatives.
  • Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making
  • Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
  • Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders.
  • Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders.
  • Bachelor’s degree required along with practical business experience in analyzing data. MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus
  • 3-6 years of experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred.
  • Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests.
  • Experience with web analytics tools such as Adobe Analytics and Discover (strongly preferred), Google Analytics, or CoreMetrics
  • Good understanding of Microsoft Excel, SQL , Visualization and experience with Big Data tools like Hadoop and Hive.
  • Knowledge of test design and combining disparate data sources is a plus.

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