Advance Auto Parts | Jobs | Senior Data Analyst | BigDataKB.com | 19-02-22

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Job Location: Hyderฤbฤd

Job Description


Join the AAP Marketing Analytics Team and start reimagining the future of automotive retail. Disrupt the way consumers buy auto parts and take on the industryโ€™s biggest challengers to execute on AAP’s top-down commitment to digital expansion.


As an Associate Data Implementation Engineer at Advance Auto Parts, you will have an opportunity to disrupt a $150B auto parts industry to bring better and faster solutions to customers. You will be part of creating an elite E-commerce experience, helping the company live its mission of โ€œAdvancing a World in Motionโ€. The role will be part of a merit-based organization with a culture of professional growth and development, promoting from within, and emphasis on the latest tools, platforms, and technologies.


Essential Duties and Responsibilities include the following. Other duties may be assigned.


  • Analyze web analytics data as well as other offline data to evaluate site performance

  • Work with business partners (merchandising, product management, customer feedback, UX) to help identify a/b testing and site optimization opportunities

  • Maintain a prioritized backlog of a/b testing ideas

  • Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.

  • Develop a/b testing documentation and requirements for development and operational teams to execute against

  • Manage the test audience targeting and scheduling for A/B tests and work with QA teams to ensure error-free a/b tests

  • Work closely with development resources to create the test experience using A/B testing tools

  • Coordinate and collaborate with site analysts to report out on effectiveness of A/B tests

  • Identify post-test actions such as iterative testing, production deployment, etc.

  • Regularly present a/b test findings, testing roadmaps, and test ideas

  • Ensure testing roadmap aligns with the business’ strategy goals

  • Mentor and train less experienced Analysts in statistical modeling and advanced analytics

  • Measure and analyze customer funnel performance, site data and conversion flow patterns

  • Analyze and forecast key site metrics such as traffic, conversion rate, average order value, and units per transaction

  • Provide routine deep-dive analysis of digital marketing channel performance (email, paid search, organic search, paid social, affiliates and display)

  • Deliver online customer analysis, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis, and others

  • Ensure that all new website features and enhancements are properly tracked in Google Analytics

  • Orchestrate A/B testing program through socialization, prioritization, and implementation

  • Maintain key eCommerce vendor relationships (e.g. Google, Namogoo, Quantum Metric, etc.)

  • Stay informed with industry analytics trends and drive new initiatives contributing to business goals and best practices

  • Effectively lead cross-functional teams

  • Provide analysis and data to influence decisions for multiple stakeholders and senior leadership


Qualifications and Attributes:


  • At least 6 years’ experience working in advanced web analytics or related area in the retail or eCommerce industry

  • Bachelor’s Degree or equivalent experience

  • Demonstrated experience in coaching, training, and supervising others

  • Deep expertise in A/B testing measurement techniques using Launch Darkly, Google Optimize, etc.

  • Expertise with a web analytics tool (e.g. Google Analytics)

  • Experience with JavaScript, HTML, and CSS for test implementation

  • Experience with Tealium tag management a plus

  • Superior analytical and problem-solving skills, and experience leveraging data to drive strategic recommendations

  • Ability to communication observations and action from the data with a visualization application (e.g. PowerPoint, PowerBI)

  • Customer centric mindset and demonstrated ability to leverage insights to make changes to our customer experience

  • High degree of organization and efficiency and ability to focus on details while delivering against tight deadlines

  • SQL experience a plus

JM-10

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