Advantage xPO | Website Analyst (Website Data) | New Kensington, PA | United States | BigDataKB.com | 2022/10/30

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Job Location: New Kensington, PA

Website Data Analyst

SUMMARY

The Website Data Analyst provides analysis and strategic insights to enhance the PCNA digital customer journey and accelerate growth. This position is responsible for the reporting and performance analysis of PCNA’s Digital Experience, including PCNA.com and marketing campaigns. He or she will capture data and analytics needed to drive merchandising and campaign decisions, provide strategic and tactical opportunities, and evangelize data-driven insights that improve our customer experience.
FUNDAMENTAL DUTIES
  • Generate insights on digital merchandising performance, including campaigns, content, assortment, and more
  • Monitor the performance of digital campaigns, and analyze to identify opportunities for improvement
  • Provide actionable recommendations to drive continuous improvement of digital KPIs
  • Ensure proper tagging and tracking of website, campaigns, and events
  • Assist with defining customer targets for segmented messaging based on data
  • Partner with digital marketing team to monitor customer journey, uncovering trends and making recommendations
  • Partner with digital experience team to provide data-driven insights for site enhancements
  • Analyze and cleanse raw data to review performance of digital channels
  • Organize insights into compelling reporting and data visualizations for widespread consumption
  • Work with BI, Salesforce, and email tools to collect and connect data across platforms to drive deeper insights, automating
  • Support ad hoc data analysis projects
  • Self-manage tasks and approvals to ensure timely project delivery
MINIMUM QUALIFICATIONS REQUIRED
  • Bachelor’s degree, or equivalent experience
  • 2+ years of ecommerce, digital marketing, or analytics
  • Advanced-level experience with Google UA or GA4
  • Preferred experience with Google Tag Manager, BigQuery, Looker, Data Studio and Power BI
  • Experience working in multiple retail eCommerce platforms and A/B testing platforms a plus
  • Strong analytical skills

To apply for this role, please visit www.pcna.com/careers




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