Job Location: San Rafael, CA
Primary Skills: Account Based Marketing, Campaign Management, B2B Demand generation, Digital Marketing
Contract Type: W2
Duration: 12+ Months (Potential Extension)
Location: Remote
Contract Type: W2
Duration: 12+ Months (Potential Extension)
Location: Remote
NOTE: Role open to Women Back to Work candidates with a career gap
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TALK to a recruiter NOW: CONTACT Rahul at 408-907-6864
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Grow your skills by working with the best in the industry
JOB REQUIREMENTS
Reporting and Analysis 60%
- Lead the Account Based Marketing reporting efforts across the Americas to help drive critical business decisions across regions and industry campaign teams
- Review reporting and provide analysis of 1:many programmatic account-based campaigns and 1:few account-specific tactics for targeted accounts lists on a weekly, biweekly, and quarterly basis
- Ensure that all Americas ABM marketing activities are tracked and measured in a consistent and accurate manner
- Ensure leads are routed to respective marketers daily and support lead routing including troubleshooting activities as needed
- Maintain PowerBI dashboard with weekly account engagement data to support sales prospecting activities that are facilitated by ABM Managers
- Update digital industry benchmarks quarterly and compare the performance of Americas ABM campaigns to the benchmarks and trends
- Use data and dashboards to inform recommendations for future tactics and programmatic campaign adjustments
JOB REQUIREMENTS
Collaboration and Interface 30%
- Collaborate with Account Based Marketing, Territory Marketing, Marketing Services, and external service vendors on campaign launches, marketing channels, and reporting needs
- Proactively engage with the appropriate internal and external teams to analyze and optimize the impact of marketing activities
- Help coordinate standardization of process and tactics across account-based marketers in different regions and industries
Campaign Execution 10%
- Develop audience segments to ensure accurate tracking of campaign effectiveness and to analyze account engagement
- Support marketers in monitoring the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency, and ROI to inform any adjustments
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CALL NOW: Rahul at 408-907-6864
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ABOUT AKRAYA
Akraya is an award-winning IT staffing firm and the staffing partner of choice for many leading companies across the US. Akraya was recently voted as a 2021 Best Staffing Firm to Temp For by Staffing Industry Analysts and voted by our employees and consultants as a 2022 Glassdoor Best Places to Work.
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