Job Location: Philadelphia, PA
Description
Vertex, Inc. is seeking a highly motivated and detailed driven Marketing Data Specialist with a personable and collaborative spirit. The right candidate for this position is passionate about the use, quality, and impact of data within the organization.
As a junior marketing data specialist, you will support the global marketing team with contact discovery, list management, and campaign segmentation for our marketing initiatives. This role works closely with the customer acquisition, digital marketing teams, and business/segment marketers to build targeted segments, evaluate audience-sizing criteria, and append contacts regularly to ensure that we are using quality compliant data.
Essential Duties & Responsibilities
- Responsible for formatting, verifying, mapping, and uploading data via Excel to Pardot/Salesforce database.
- Work collaboratively across functions to support contact discovery and contact cleansing so the marketing team can use the prospects in marketing campaigns.
- As requested, engage with stakeholders and technical teams on addressing data-related requirements and issues, including piloting and testing solutions.
- Maintain accuracy and completeness of data through operational monitoring, validation, and reporting.
- The support of data within the marketing automation platform, including but not limited to completion action creation, automation rules, developing and maintaining dynamic lists, creating global exclusion lists, etc.
- Participate and assist with the planning and strategy of cross-team projects as requested.
- Perform campaign-related and routine database cleanup functions.
- Ensure the data within the marketing automation platform is compliant and meets global data privacy standards (i.e. GDRP, CCPA, LGPD, etc.)
Required Skills
- Ability to keep pace with changes in program operations, policies and/or procedures, as well as additions to the Pardot and Salesforce platform functionality.
- Proven experience working with large amounts of data around data migrations, manipulation & cleaning.
- Strong analytical skills.
- Ability to segment and de-duplicate large amounts of data.
- Understanding of and experience in data governance standards.
- Some experience with marketing automation technology with a sound understanding of CRM systems.
- Ability to manage multiple projects with tight deadlines.
- Critical thinker and problem-solving skills.
Education/Experience
- Bachelor’s degree in computer science, management information systems, or marketing or equivalent work experience.
- 2+ years of experience managing and stewarding marketing, sales, or customer data, including the integration of first-party and third-party data.
- Experience managing data in marketing technology and sales customer relationship management (MAT/CRM) platforms like Pardot, Eloqua, Marketo, or Salesforce.com (SFDC).
- Demonstrated ability learning and leveraging new systems and tools.
- Familiarity with ZoomInfo, D&B, Hoovers, LinkedIn Navigator.
- Solid analytical skills, including mastery of Microsoft Excel or custom scripts, and experience with advanced reporting and data visualization tools, e.g., Power BI.
- Great problem-solver with the ability to learn on your own and work in an ambiguous environment.
About TEKsystems
We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That’s the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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