Ashoka | Hiring | Digital Products and Communications Analyst | BigDataKB.com | 07-04-2022

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Job Location: Bangalore/Bengaluru

The Digital Products and Communications Analyst will lead product intelligence for and microsites, strategize with communications teams across Ashoka, and move business intelligence forward at Ashoka.

Roles Responsibilities

Product Analyst (ashoka.org + microsites) – 30%-time allocation

  • Ensure accurate data recording for ashoka.org (+ microsites)
  • Implement data recording for new features and new releases
  • Drive organization-wide uptake of product intelligence use-cases for ashoka .org (+ microsites) using data visualization tools
  • Co-create product intelligence reports with product team members, every quarter
  • Enable upskilling in product intelligence among product team members and Ashoka staff
  • Document vision, processes, and best practices in product intelligence for ashoka.org (+microsites); which helps guide other emerging digital products at Ashoka

Communications Analyst (social media + media/PR + social listening + performance marketing) – 30%-time allocation

  • Co-create goals and measurable outcomes for established global communications campaigns
  • Ensure accurate data recording from various global communications channels ( social media + media/PR + social listening)
  • Drive organization-wide uptake of communications intelligence use-cases related to Ashoka s global communications channels using data visualization tools
  • Integrate and correlate communications data with data from Ashoka s digital products
  • Manage Ashoka s Global Google Ads Grant and help establish best practices for Google Ads Grant management (performance marketing)
  • Establish best practices for advertising on digital platforms (social media, and more) for communications staff across Ashoka (performance marketing)
  • Improve Ashoka s ability to understand the quantity and quality of its reach in digital media by co-creating global communications reports, bi-annually
  • Enable a culture of data-driven communications among Ashoka staff
  • Document vision, processes, and best practices for digital communications and communications intelligence at Ashoka

Digital Ecosystem Analyst (moving digital transformation forward) – 30%-time allocation

  • Facilitate c ollaborat ion and alignment between analysts across Ashoka to establish an organization-wide vision and approach to product and communications intelligence
  • Use data to enable the discovery of new value propositions and reduce redundancies across Ashoka s digital products
  • Integrate data from digital products and communications channels across Ashoka to create an ecosystem-level visualization of Ashoka s digital ecosystem (one-stop place for top-level insights from digital products and communications)
  • Ensure digital product and communications teams across Ashoka are well-equipped with analytics tools and resources
  • Improve awareness about Ashoka s digital ecosystem (products + communications) among Ashoka staff

Learning / Self-Improvement / Experimentation – 10%-time allocation

  • Collaborate on business intelligence projects across Ashoka
  • Undertake courses and certifications related to business intelligence and data analytics
  • Explore the use of AI/ML, predictive analytics, and other new avenues
  • Learn about new standards, tools, processes, methodologies, and approaches to business intelligence and data analytics

Desired Skills Experience

Experience: At least 3 years of experience in a data-led digital communications role; previous work in non-profit and/or social entrepreneurship sector, preferred

Skilled at using and navigating:

  • Frameworks related to goal-setting and KPI/OKR tracking
  • Web analytics tools (such as Google Analytics, Google Tag Manager, etc.)
  • ETL and data visualization tools (such as PowerBI , Tableau, Google Data Studio, etc.)
  • CMS platforms (such as Drupal, WordPress, etc.)
  • Social media and social listening tools (such as Hootsuite, Meltwater, etc.)
  • SQL queries and databases
  • Written and verbal communications across diverse global settings

Apply Here

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