Job Location: New Delhi
Job Title: Digital Analytics Lead
Location: Noida
About Barclays
Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group.
Risk and Control Objective
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards.
Working Flexibly
We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.
If you would like some flexibility, then please discuss this with the hiring manager.
- Responsible for the provision of management information relating to Digital Banking and administration of Digital Banking’s web analytics system.
- Crunch the data and present results to senior stakeholders via various reports, dashboards, key business performance indicators and insight deep dives, Automation.
- Evangelise and diffuse knowledge of web analytics across the team to foster a culture of analysis.
- Identify key drop off points in customer sales and service journeys, making recommendations expected to generate valuable improvement to the digital business area.
Production & Analysis of MI (35%)
- Responsible for the proactive development and delivery of accurate and efficient MI.
- Optimise efficiency of information delivery and reporting related processes.
- Proactively research and assess current business MI, and determine best practice/investigate possible improvements in the manipulation and presentation of customer information.
- Develop subject matter expertise in the area of digital analytics.
- Be the first line of support for digital stakeholders’ analytics demands.
- Own and manage the demand pipeline for the analytics requests submitted via the support centre. Prioritising business requests and delivering against tight deadlines
- Deliver insight and data to support on-going business cases and desisioning by UK product owners.
- Deliver tagging guides for new propositions to ensure that data is collected in way that can then be turned into effective insight
- Act as the ‘conscience’ for the digital directorate, challenging sub-optimal product performance and making recommendations to improve.
- Liaise with key stakeholders, service partners (e.g. Segments, Marketing, Product, other Group e-Teams etc.) and internal/external suppliers. Pursue your own development to increase personal effectiveness, acknowledging and maximising strengths and addressing areas of development.
- Contribute to the wider development of Digital strategy, products and services, working closely with Product, Channel, Corporate and Content Analysts.
- Contribute to the development of a “Centre of Excellent” for the performance of all digital products, including development of dashboards to power the digital business and inform the different trading councils.
- Create a sustainable competency in analysis and measurement, training up a network of practitioners across PCB.
- Regularly influencing and communicating to/with Manager and Head Of level
- Ensure effective risk and rigour management of all Digital Banking project activities.
- Ensure all analysis complies with appropriate governance frameworks, structures and processes in reference to Digital Banking projects. Ensure that mitigating and performance improvement actions are in place and clearly owned.
- Actively grow and maintain stakeholder links with all relevant risk partners and manage the delivery and operational risk (including security and fraud) related to projects.
- Ensure data authenticity and accuracy in making any analysis recommendations.
- Keep up to date with latest thinking on analytics best practice (i.e. conferences, courses, personal coaching, etc), ensuring that new tools and techniques are evaluated and adopted appropriately.
- Educated to BA/ BCA / BSc level as a minimum, preferably in a mathematical/ Computer science / business discipline.
- Skills in operating within digital analysis environment, using advanced analytics tools such as Alteryx, Tableau, and Strong understanding on Adobe Analytics, Data insights etc.
- Experience of working with 3rd party providers of Analytics / Tracking solutions.
- Knowledge of database architecture and of how to extract data in a meaningful way from them (e.g. through SQL (BIW1 & BIW2.0 Teradata Hive Impala queries).
- Experience of working in Analytics / Business Insights functions, providing bespoke as well as standardised reporting.
- Having good understanding on customer journey, provide insights to improve digital customer experiences on websites or apps.
- Experience on data visualisation tools and technologies like Tableau, Power BI, Workspace.
- Worked on Adobegoogle analytics tag testing and QA.
Where will you be working?
Noida
Be More at Barclays
At Barclays, each day is about being more – as a professional, and as a person. ‘Be More @ Barclays’ represents our core promise to all current and future employees. It’s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are.
Interested and want to know more about Barclays? Visit home.barclays/who-we-are/ for more details.
Purpose, Values and Mindset
We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term.
Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship.
Respect
We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone’s contribution.
Integrity
We operate with honesty, transparency and fairness in all we do.
Service
We act with empathy and humility, putting the people and businesses we serve at the centre of what we do.
Excellence
We champion innovation, and use our energy, expertise and resources to make a positive difference.
Stewardship
We prize sustainability, and are passionate about leaving things better than we found them.
Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do; our Mindset is to Empower, Challenge and Drive.
Empower
Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure.
Challenge
Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints.
Drive
Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.
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