Job Location: Whippany, NJ
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Associate Manager – Consumer Insights (Nutrition)
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, “Associate Manager – Consumer Insights (Nutrition)”, are to:
Key Tasks:
- Partner with the multi-functional brand team to formulate, identify and gather the right business questions;
- Prioritize strategic opportunities that fuel category and business growth;
- Identify any gaps in existing knowledge and understanding;
- Lead the insights discovery process to close the learning gap that can drive the strategic business choices for growth;
- Manage consumer insights learning and experimentation for assigned priority areas;
- Execute and analyze brand equity and awareness research and find opportunities for brand improvement;
- Uncover new behaviors through observable trends in experiments, benefits, consumer cohorts, etc.;
- Prioritize and manage base business plan learning and experimentation plan for assigned priority areas;
- Leverage story telling expertise to combine disparate pieces of data and insights into a holistic story;
- Manage the identification of future trends/needs/barriers impacting the consumer across the different touchpoints of the consumer journey;
- Uncover new language/lexicon that can improve the quality of communication and messaging;
- Work with Media activation team to create and experiment with new audiences that can grow penetration for brands and bring incremental consumer segments to brands;
- Partner with Enterprise Business Intelligence, Advanced Analytics and Data Science to translate and connect analysis into business recommendations (strategy and tactics);
- Partner with Behavioral Science Unit to systemically apply cognitive biases, heuristics, and other knowledge into plans for growth;
- Elevate consumer closeness IQ in the organization by designing programs and activities that creates joined ownership of consumer voice.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Required qualifications:
Qualification & Competencies:
- Bachelor degree;
- Four years of customer research experience preferred with an emphasis on cultivating consumer insights to drive category innovation;
- Serve as an integrative thinker with a strong business acumen and courage to ask even the most difficult questions;
- Demonstrate knowledge of brand building frameworks and base business planning;
- Excellent communication skills;
- Serve as a change agent, question status quo, and offer solutions;
- Understand social, psychological, and cultural trends that drive consumer behavior and brand preference;
- Manage research plan and budget;
- Demonstrate superior analytic skills with the ability to simplify the complex;
- Provide strong collaboration mindset, ability to rally people around the consumer and business needs;
- Excellent visualization skills to create compelling stories and narratives;
- Provide knowledge of Digital/Performance marketing to help with insights transferability and application with Media team;
- Demonstrate fit to win skills;
- Identify applications for big data and advanced analytics use in cases and layering the whys’ behind to maximize impact for the business.
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
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