BLEND | Jobs | Senior/ Lead Data Scientist – Market Mix Modelling ( MMM) | BigDataKB.com | 03-04-22

โ€”

by

Job Location: Hyderabad/Secunderabad

Key Responsibilities:

  • Work with practice leaders and clients to understand business problems, industry context, data sources, potential risks, and constraints
  • Translate the business program into a solvable Data Science problem; propose different approaches and their pros and cons
  • Identify, analyze, and interpret trends or patterns in complex data sets
  • Build Econometric/market mix models (MMM), multi-touch attribution models (MTA), optimize marketing spend and come-up with implementable recommendations and strategy/plan
  • Good written, verbal, and presentation skills with the ability to generate and present meaningful insights
  • Manage and collaborate across teams – providing input into the solution architecture
  • Develop project plans including milestones, dates, owners, and risks and contingency plans
  • Contribute to the development of a knowledge base, build case studies, and work with new business teams to demonstrate the value of an integrated approach

Requirements : Required Skills and Experience

  • 3-8 years of professional experience in advanced data science focused on, Econometric Modeling, Marketing Analytics, Market Mix modelling, Multi-touch Attribution, Micro-segment Attribution, Unified Measurement, Marketing Budget Optimization, TV attribution etc
  • Experience in ML algorithms and techniques such as, OLS regression, nave bayes approach, linear attribution model, time decay model, Markov chains, Shapley value etc
  • Experience with one or more Advanced Data Science software languages. (R, Python, H2O, Pyspark, Scala, SAS)
  • Proven ability to visualize data for influencing
  • Comfortable with cloud-based platforms (AWS, Azure, Google)
  • Experience with Google Analytics, Adobe Analytics, Optimizely is a plus
  • Experience in digital marketing a plus

Educational Qualifications

  • Bachelor/Masters degree in Computer Science, Computer Engineering, quantitative studies, such as Statistics, Math, Operation Research, Economics and Advanced Analytics

Why BLEND360?

  • Working with world class people who want to build a great company and are excited about the journey
  • Building a platform where our people can have great careers
  • Listed in Inc. Fastest Growing Companies for 8 years in row
  • A BLENDed Approach – we are the sweet spot of intersection of Technology, Data Science, Data Analytics, Business Intelligence and Strategy
  • Healthy and transparent work culture

Apply Here

Submit CV To All Data Science Job Consultants Across India For Free

๐Ÿ” Explore All Related ITSM Jobs Below! ๐Ÿš€ โœ… Select your preferred “Job Category” in the Job Category Filter ๐ŸŽฏ ๐Ÿ”Ž Hit “Search” to find matching jobs ๐Ÿ”ฅ โž• Click the “+” icon that appears just before the company name to see the Job Detail & Apply Link ๐Ÿ“๐Ÿ’ผ

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *