Blue Shield of California | Hiring | Sr. Web Analytics Analyst | Oakland, CA | United States | BigDataKB.com | 12 Oct 2022

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Job Location: Oakland, CA

Blue Shield of California’s mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area’s top companies in volunteering & giving, and one of the world’s most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in – join us!

Your Role

Reporting directly to the Manager of Digital Analytics, the Digital Analytics Analyst works proactively to ensure that the web analytics needs of stakeholders within the business are served. This role works directly with stakeholders to understand their struggles and objectives and to deliver actionable insights that drive product updates.

Your Work

In this role, you will:

  • Be a full-stack web analytics consultant, knowledgeable in all processes from blank-state to insights, with a focus on insight delivery (reporting and business analyses)
  • Leverage all relevant tools in the toolbox – Google Analytics, Adobe Analytics, Glassbox, BigQuery, Data Studio, Tableau – to enable self-service insights that help drive the business
  • Proactively produce and share insights to drive business recommendations across a variety of different teams, including IT, UX, marketing, etc.
  • Monitor data assets, perform data QA, configure alerts, and support data integrity efforts
  • Work with product owners, marketing teams, external agencies, and developers to formulate data collection plans and to release and test tracking code
  • Proactively partner with business stakeholders to produce both operational reporting and ad-hoc analytics
  • Support cross-platform integrations and the connection of multiple data sources to stitch together user journeys
  • Configure basic A/B or other multivariate experiments and measurement




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