Job Location: McLean, VA
Job Number: R0150291
Marketing Analytics and Insights Business Analyst
Key Role:
Contribute to the business marketing measurement function by combining creative problem solving with analytical rigor to drive actionable insights; representative work includes developing reporting frameworks and dashboards, performing customer segmentation, completing postmortem campaign analyses, managing digital and social media measurement, and presenting insights and recommendations based on data. Develop and maintain dynamic reporting dashboards within our reporting ecosystem, including Oracle, SQL and Tableau that integrate data from a variety of marketing data sources to provide business partners with accessible and actionable information. Extract, analyze, and synthesize qualitative and quantitative data from a variety of sources and across multiple dimensions, including campaigns, channels, audience segments, and timeframes to measure and report on content performance, audience behavior, and effectiveness of marketing efforts. Collaborate with business partners, subject matter experts, database administrators, data stewards, and others to ensure the accurate collection and analysis of data and the insightful presentation of these analyses within a repeatable and scalable reporting framework. Support the evolution of using data to drive decisions within the marketing and communications group, as well as across the rest of the firm; create consistency in measuring and reporting marketing performance across Booz Allen’s corporate and key business segments. Develop presentations and platforms to concisely illustrate complex quantitative analysis and deliver strategic recommendations; final deliverables most often take the form of a web-based dashboard, PowerPoint presentation, or Excel spreadsheet. This position is open to remote delivery anywhere within the U.S., to include the District of Columbia.
Basic Qualifications:
- 3+ years of experience working for an enterprise organization utilizing marketing data to drive strategy and make decisions
- 1+ years of experience in Tableau Creator and Desktop, or Power BI, and familiarity with Tableau Server or Power BI Report Server
- Experience with obtaining large marketing data sets using SQL or Python
- Experience working with B2B or B2G companies in sales or marketing
- Experience in establishing, implementing, and socializing reporting best practices effectively with both technical and non-technical stakeholders
- Ability to use various tools and technologies, including relational database SQL, BI, Tableau or Power BI, web analytics software, including Adobe Analytics, and marketing automation, including Eloqua software
- Ability to present information to managers and coordinating with team members using Microsoft PowerPoint
- Ability to work in an Agile environment and drive projects forward within team setting
- Ability to work independently, think on your feet, and respond with confidence and creativity
- Bachelor’s degree in Business, Marketing, Statistics, Mathematics, Economics, or CS
Compensation:
At Booz Allen, we celebrate your contributions, provide you with opportunities and choice, and support your total well-being. Our comprehensive benefit offerings include healthcare, retirement plan, insurance programs, commuter program, employee assistance program, paid and unpaid leave programs, education assistance, and childcare benefits.
The salary for this position will be determined based on various factors. The proposed salary range for this position in Colorado is 95,000 to 105,000.
We’re an equal employment opportunity/affirmative action employer that empowers our people to fearlessly drive change – no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation, or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.
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