HomeData Science JobsCaterpillar Inc | is Hiring | Senior Software Engineer-Google Analytics | BigDataKB.com...

Caterpillar Inc | is Hiring | Senior Software Engineer-Google Analytics | BigDataKB.com | 06-04-22

Job Location: Chennai


This role is responsible for delivering Google oversight, technical solution design, implementation, reporting, dashboards, and insights in support of Caterpillar s digital strategy. The mandate includes partnering with digital channel owners as well as internal data science, customer service, marketing, legal and technology teams to ensure the organization understands and can act on insights derived from our customers on-site digital behavior.

Additional responsibilities include training the organization on the access and use of digital analytics data, supporting campaign tracking a/b testing. In support of these goals, this role will team lead and train a small team of talented digital analysts and implementation specialists. Other responsibilities include:

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1. Conduct reporting and analyses on all 500+ digital properties to provide data to drive decisions that will enhance user experiences, optimize campaign performance, and provide recommendations to the organization in relation to the behavioral data for each property.
2. Work with Product Owners, Stakeholders, Designers, and Developers to implement measurement plans that enable future reporting and analysis.
3. Oversee, create, and automate tools and dashboards to effectively manage requests from stakeholders with varying levels of technical capability.
4. Foster a team with high levels of relevant skills (analytics, story-telling, data visualization, etc.) and knowledge (an understanding of tagging, marketing technologies and methods, quantitative and qualitative research methods)
5. QA and troubleshoot, data collection on digital properties using JavaScript and the developer console
6. Document reporting and implementation requirements to meet business and site reporting plans

The position manages the completion of its own work assignments and coordinates work with others. Based on past experiences and knowledge, the incumbent normally works within a team environment, with minimal management input and review of end results.

Typical customers include dealers, other external companies who support Caterpillar as well as internal business unit and/or service center groups. The position is challenged to quickly and correctly identify problems that may not be obvious.

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The incumbent solves problems by determining the best course of action, within departmental guidelines, from many existing solutions. The incumbent sets priorities with Product Management team direction and establishes a work plan in order to complete broadly defined assignments and achieve desired results. The position participates in brainstorming sessions focused on developing approaches to meeting required deliverables.

Basic qualifications:

  • Position requires a Bachelor s degree in analytics, statistics, marketing, or other related field.

  • 5+ years experience implementing Google Analytics 360 or GA4 via Google Tag Manager

  • Google Analytics Individual Qualification

  • Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager

  • Knowledge of SQL for data science analysis and reporting

  • Experience with A/B Testing platforms (Google Optimize)

  • Cookie consent management experience related to Google marketing platform data collection

  • Experience demonstrating analytical capabilities to various levels of leadership.

  • Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations

Top candidates will also have:

  • A foundational knowledge of Google Analytics for Firebase or GA4

  • Ability to translate data analysis into business and marketing optimization recommendations

  • Strong analytical skills, proficient with GCP BigQuery, Microsoft Excel, Tableau Software, Power BI and data analysis methodologies and execution

  • Experience with implementing quality control procedures for analysis, reporting and data visualization

  • Effective team management, time management and project management skills

  • Experience with Azure DevOps.

  • Experience in a fast paced, technology arena.

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