Job Location: Mumbai (All Areas)
Do you have the skills and experience needed to help this company take its growth rate to new heights? Do you thrive in an environment that seeks out-of-the-box thinking, always values your opinion, and recognizes and rewards excellence? As we live and work by these, and other, shared values, we have seen how our companys strong culture has greatly contributed to our success. Reporting to the Director of Digital Marketing, this is an exciting opportunity to join a high-performance digital marketing team to leverage your existing skills while growing your skillset to drive real results.
Position Summary:
The Digital Analytics & Operations Manager is responsible for driving insights for marketing programs globally and is expected to design a clear measurement framework, centered around digital marketing KPIs, building CRM & reporting capabilities that enable the digital and marketing teams to monitor & optimize the business.
Job Requirements:
The ideal candidate for this role must have:
- Bachelor’s degree, preferably in Business, Marketing, Computer Science or a related subject required.
- 5 – 7 years of experience working with data analysis and analytics tools in a digital environment.
- Proficiency in developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings.
- Experience with SEM/SEO measurement techniques across both owned and paid media; social media measurement tools a plus
- Strong Excel skills and an ability to integrate disparate data sets into clear, concise reports
- Familiarity with PowerBI (or comparable)
- Data-oriented and proven ability to interpret and synthesize data, making recommendations to drive business decisions.
- Exceptional analytical, problem-solving, project management, time management, written and verbal communication skills.
- Should be organized, self-motivated, self-starter, results-oriented, entrepreneurial, passionate, proactive, and a team player.
Desirable Skills & Experience:
- Previous experience in a digitally-driven (e-Comm, start-up, or tech) company.
- Exposure to B2B and/or B2C, as well as B2B2C environments.
- Comfort and familiarity with Google Analytics, HubSpot, or Salesforce CRMs. (certified individuals preferred)
- Knowledge of all key digital metrics based on various marketing goals.
- Analytical skills and strong organizational abilities.
- Attention to detail & Problem-solving aptitude.
- Asana, Wrike, or Trello project management experience.
Responsibilities
In this role, you will:
- Work with the Director, Digital Marketing in setting the roadmap for digital analytics, making sure that the team’s long and short-term goals are fulfilled.
- Develop and manage digital and other marketing dashboards that are shared regularly with marketing & sales leadership.
- Run regularly scheduled reports that contribute meaningful analysis and actionable insights.
- Provide analytics including Key Performance Indicator (KPI) trends on lead generation, participation, and customer retention programs.
- Develop custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings
- Ensure data quality and integrity for key audiences within marketing, sales, and other internal organizations
- Help measure Return on Investment (ROI) on all programs with digital and marketing spend.
- Comfort and familiarity in pulling reports from PowerBI pertaining to Marketing/other programs.
If you are a top performer looking to excel in a dynamic team environment with an opportunity to make a real impact in a fast-paced, high-growth collaborative workplace with true transparency, we want to hear from you.
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