codeMantra Pvt Ltd | Jobs | Market Intelligence Analyst | BigDataKB.com | 31-01-22

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    Job Location: Chennai( Perungudi ) (WFH during Covid)

    Market Intelligence Analyst Responsibilities and Duties

    • Oversee and profile competitors and competitive products.
    • Conduct market research for buyer behaviour insights and market dynamics.
    • Conduct primary market research activities to coordinate with brand teams.
    • Research competitor software, financials, marketing, pricing and sales tactics.
    • Review and compare competitor software to MicroStrategy software.
    • Coach and update employees on competitive offerings, financials, pricing and marketing positioning.
    • Field employee enquiries on competitors.
    • Assist analyst relations team by engaging in briefings and responding to enquiries.
    • Attend trade shows and business intelligence events to collect competitors data.
    • Review market and competitor data to uncover market opportunities and address business issues.
    • Support survey design and programming in online survey tool.
    • Analyse and classify client and survey data.
    • Gather, analyse and sort competitors information.
    • Update internal portal platform to develop new research materials.
    • Develop unified market understanding for each clients products.

    Skills Required:

    • A good aptitude for analysis, a naturally enquiring mind and excellent problem-solving skills
    • The ability to work as part of a team
    • Good report-drafting skills, with consistent attention to detail as reports will be written for readers in the highest levels of government
    • Good organisational and prioritisation skills
    • A willingness to learn and work with a range of IT applications, including some specialised data collection, analysis and presentation tools
    • Good communication skills
    • Motivation, drive, focus, initiative and innovation
    • To be responsive to changing requirements and priorities and be able to adapt to unpredictable circumstances
    • Cultural sensitivity, empathy and strength of character to build relationships with people and be persuasive, especially in human intelligence work

    Relevant candidates can share your updated resume to saranyav@codemantra.co.in

    Apply Here

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