Comerica Bank | Marketing Data Scientist | Dallas, TX | United States | BigDataKB.com | 2023-01-17

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Job Location: Dallas, TX

Job Detail:

The Marketing Data Scientist role will be responsible for working across Business Units and IT to develop and execute actionable data science (i.e. machine learning) and analytical solutions (i.e.: dashboards) in a consulting-style environment that places a premium on creative problem solving and client interaction.

Position Competencies

Successful incumbents possess analytical and problem-solving mindset, Interest in marketing analytics and consumer, behavior, programming in a modern language, results-oriented focus, written/verbal communication skills, strong interpersonal skills, desire to work with a team, willingness to adapt as team needs evolve and planning and organizational skills.

Position Responsibilities

  • Data Analytics Development and Consulting.
  • Provide support with the development and implementation of the Data Analytics vision and strategy.
  • Provide data mining and predictive analytics expertise in support of marketing and business units and continuous improvement activities.
  • Research, identify and integrate new data sources, such as benchmarking and customer demographics, and associated analytics as appropriate.
  • Implement algorithms using advanced mathematical and statistical techniques like machine learning to predict business outcomes and recommend optimal actions to management.
  • Create integrated models within the Life cycle Customer Journey.
  • Ensure data is current, accessible, accurate, and usable for analytical projects using tools such as SAS.
  • Provide proactive guidance and advanced training to other analysts and team-members in descriptive and predictive analytics, data collection, interpretation and analysis of process metrics.
  • Assist with data gathering and analytics required for compliance with regulations, maintaining an awareness of evolving regulatory guidelines and industry practices.

Position Qualifications

  • Bachelor’s Degree from an accredited college in the math, statistics or associated field
  • 3 years of experience in predictive analytics and data mining
  • 3 years of experience in general purpose programming
  • 3 years of experience leading or assisting team-based projects.
  • 3 years of experience utilizing Microsoft Office Products including Word, Excel and PowerPoint

Comerica Bank Tower8:00am – 5:00pm Monday – Friday. This position offers a hybrid work model that includes onsite and remote days as determined by the manager.




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