Job Location: Irving, TX
Job Description
Reporting to our Director of Marketing Analytics, this position’s charter is to increase the company’s profits through advanced analytics applied to business problems in Marketing, focusing on both online and offline marketing campaigns and strategies as well as consumer journey and conversion optimization. This individual will be a key member in an exciting, fast-paced, and growing team that is making an immediate impact across the entire consumer life cycle (prospecting, acquisitions, retention and re-activation). This is a great opportunity for a talented person to broaden his/her business skill set through exposure to a wide variety of business problems and challenge him/herself with projects that can span from tactical to strategic in nature. This position is based at our Administrative Office (HQ) in Irving (Las Colinas), Texas.
Key Responsibilities
- Design, read, and report on marketing optimization tests for channels including Direct Mail, TV, Paid Search, Online Display, Paid Social, Email, and Radio
- Identify, support, and implement new projects related to the overall improvement of Marketing business processes, serving as a key stakeholder for all aspects of the Marketing Analytics project life cycle (design, development, testing, implementation, monitoring)
- Work closely with the Marketing team to devise, test, and analyze Marketing programs related to loyalty, lead-buying, referral incentives, personalization of messaging
- Proactively collaborate with Information Technology (Database Engineers, Application Development, Business Intelligence), Product Development, Marketing, Compliance, Decision Science, Credit Risk Management, and other internal groups to implement new strategies, campaigns and tests relating to business opportunities
- Successfully manage and complete multiple concurrent projects without getting losing focus
- Provide timely and quantified recommendations in response to ad hoc analysis requests by the Director of Marketing Analytics and Head of Risk Management and Decision Science
- Develop actionable reports for use by the senior leadership team
Requirements
- BS in an analytical field such as Statistics, Econometrics, Applied Mathematics or other applied science degree 1+ years of work experience
- Experience merging and molding data sets into a useful format
- 1+ years of work experience in SQL, SAS, Python, or R
- Results-oriented self-starter who is confident in defending his/her critical thinking abilities
- Proven track record of developing successful predictive analytics related to marketing activities and/or consumer behaviors
- Capitalistic mindset supported by a strong business acumen and work ethic
- Demonstrated ability to communicate ideas and analysis results effectively both verbally and in writing to a non-technical audience
- Local (Dallas/Fort Worth area) candidates only – no relocation
- Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future
Preferred Qualifications
- Master’s degree in Statistics or Econometrics strongly preferred
- Previous experience as a Data Scientist, Statistician, Risk Analyst, Quantitative Analyst, or Marketing Analytics Analyst
- Advanced user of SAS/STAT procedures
- Work experience in Marketing Related Analytics (digital or non-digital)
- Work experience in consumer credit
Compensation
- Annual salary of $115,000
Benefits
- Medical, dental, and vision
- Voluntary life/ AD&D
- Short-term & long-term disability
- 401K with company match
- Paid vacation, holidays, and sick time
- Paid maternity, paternity, bereavement, extended medical leave, and jury duty
- Corporate discount program on “personal cell phone accounts” with select providers
- Corporate discount program on Microsoft 365 “Home Use Program”
- Business casual work environment
About Cottonwood
Founded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the United States. With a customer-centric focus, we offer an innovative mix of FinTech and brick-and-mortar financial products and services through our online customer portal, Cashstore.com, as well as through our 230+ retail locations in 3 states, under our Cash Store brand.
We have a healthy balance sheet, are positioned to grow, and have been named multiple times to the Inc. 5000 list of America’s fastest-growing private companies , as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.
Cottonwood Financial is proud to be an equal opportunity employer.
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