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Job Location: Bangalore/Bengaluru
Marketing Strategy & Analytics Lead
Data Science is all about breaking new ground to enable businesses to answer their most urgent questions. Pioneering massively parallel data-intensive analytic processing, our mission is to develop a whole new approach to generating meaning and value from petabyte-scale data sets and shape brand new methodologies, tools, statistical methods and models. What’s more, we are in collaboration with leading academics, industry experts and highly skilled engineers to equip our customers to generate sophisticated new insights from the biggest of big data.
Join us as a Senior Advisor on our Data Science team in Bangalore / Remote-India to do the best work of your career and make a profound social impact.
What you’ll achieve
As part of Global Integrated Marketing organization, you are the key point person operating in lock step with CSB marketing teams working directly with measurement partners, marketing team members and media agencies to guide them through all phases of analytics program development projects and enhancing its adoption. As Senior Marketing Analytics Advisor to the stakeholders you will influence business growth by providing actionable analytical insights.
You will:
- Serve as main Point of Contact for GTM(Go-To-Market) team, analytics partner, and media agency to managing the marketing attribution programs
- Develop and deliver media performance forecasts for business in each segment working with media agencies and Dell internal teams
- Influence and transform business decision making process by providing media mix recommendation and optimizations
- Solve business questions using multiple data sets and tools and synthesize information to provide the ad-hoc analytics to solve business questions
- Clearly define project deliverables, timelines, and dependencies with input from senior team members and internal stakeholders
Essential Requirements
- Exhibit strong analytical and communication skills and able to create a good story by finding linkage between data and business performance
- Strong knowledge and hands-on experience of deploying and managing marketing attribution systems stemmed from basic knowledge in statistical analysis such as regression, time series, data mining, propensity modeling, forecasting etc.
- Strong knowledge of the digital media space, Ad-tech and Marketing Technologies
- Strong organizational skills and attention to detail
- Able to define project scope and manage project timelines for deliverable schedules. This includes managing expectations on all sides around deliverables, timelines, and issues with the team director
Desirable Requirements
- 8 to 10 years total work experience in marketing planning or marketing performance analytics with 3+ years experience in media measurement (display, video, social, mobile, search)
- Understanding of Digital Marketing analytics (Google Ad-server, Attribution models, Google Analytics and Site performance)
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