Job Location: Houston, TX
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Job Summary:
As a member of our Digital Marketing & Strategy team, the Sr. Business Analyst will play a crucial role in identifying, improving, and developing technology solutions that drive Company’s strategic goals. Working at the intersection of business and technology, the candidate will sharpen his/her understanding of business processes, technology solutions and data analysis, while continuing to develop leadership, management, and communication skills. In this role, the Sr. Business Analyst will work with colleagues to leverage proven knowledge building successful digital platforms and superior customer experiences that increase revenue, promote brand awareness, and enable effective cross-selling opportunities.
Essential Duties and Responsibilities:
- Support the execution of the digital transformation strategy for Company
- Assist with management of the overall day-to-day operations of the B2B/C self-service platform and e-commerce functionality to support the business goals and revenue objectives while ensuring the site’s functionality, reliability, scalability, and security
- Collaborate closely with business unit leadership and cross functional departments, as well as third parties to ensure the successful implementation
- Partner closely with the Digital Marketing leader leveraging to support each BU with Search Engine Optimization tools (SEO) to drive website traffic and conversion and Search Engine Marketing tools (SEM) for effective social media promotions and campaigns
- Partner closely with the Fulfillment leader to deliver and support innovative shipping capabilities and offerings
- Partner closely with sales leaders to build capabilities that drive customer acquisition and retention at appropriate cost to serve levels
- Ensure the e-commerce sites are enabled with accurate and compelling content including product descriptions, images, pricing, and inventory availability
- Use leading UX disciplines and continually enhance the customer’s omnichannel experience reflexively across multiple channels and technologies such as mobile/desktop/retail branches
- Develop analytical insights and reporting to communicate key metrics and trends
- As a change leader, conduct ongoing competitive benchmark analysis and research on e-commerce trends
Qualifications Knowledge & Skill:
- BS/BA degree or equivalent experience
- Proficiency in business applications, data usage, and management
- Ability to liaison between lines of business and the technical development teams, while working with a wide range of stakeholders and collaborating with your team
- Collaborative engagement style
- Highly analytical and able to understand business needs
- Excellent communication skills
- Experience documenting business requirements with an emphasis on process transformation
- Knowledge of Salesforce Commerce, Sales, Marketing Cloud platforms a plus
Competencies:
- Customer centric mindset with a detailed attention to customer experience and outcomes
- Ability to collaboratively across the organization
- Strong organizational, planning, attention to detail, and innovative problem-solving skills
- Bring passion, business acumen, experience, and the ability to create and inspire new ideas
Education:
- BS/BA degree or equivalent experience
Experience:
- 3+ years of relevant experience
- Analytic, creative, and business focused problem solver
- Experience gathering, documenting, and communicating user requirements
Working Conditions: Standard Office Criteria
Flexible working schedule (working in office several days a week is preferred)
- provided by Dice
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