Job Location: Mountain View, CA
Overview
We are looking for world class analytics talent to join our team of analysts to drive actionable insights across TurboTax’s CRM marketing program. We have an exciting opportunity to help shape how we use data and technology to retain and re-engage our customers through targeted experiences across multiple marketing touch points. This role will partner closely with marketers, data scientists, and our digital activation team leveraging customer data to deliver real-time, personalized communications and derive insights to improve customer experience and maximize ROI.
What you’ll bring
- 7-10 years of experience working in marketing, web, product, or other related analytics fields
- Experience working with CRM (Email, Direct Mail, Push notifications, etc.) data, marketers, and technology (e.g. Braze, Adobe Campaign, Marketo, etc.)
- Experience building experimentation plans and analyzing AB test results
- Ability to tell stories with data; educate and motivate stakeholders to act on recommendations
- Experience in modeling or business application/evaluation of machine learning
- Comfort working with large data sets to generate insights
- Excellent problem-solving skills and end to end quantitative thinking
- Outstanding communications skills with both technical and non-technical colleagues.
- Must be a proactive thinker, intellectually curious, and have a bias for action
- Strong organizational skills, time management, and portfolio prioritization experience
- Highly proficient in SQL, Tableau or Qlik, and Excel
- Bachelor’s Degree in Math, Statistics, Computer Science, or related field, or equivalent experience; Master’s Degree preferred
How you will lead
- Lead a team of 3 analysts responsible for data enablement, reporting, and optimization within the CRM marketing channel (i.e. email, push notifications, SMS alerts, direct mail, etc.) for TurboTax
- Partner with marketers to identify and size new opportunities to drive re-acquisition and retention
- Strengthen existing CRM data architecture and pipelines to enable more seamless reporting across the organization
- Identify key customer attributes to onboard for use in targeted, real-time customer communications
- Continue efforts to enable and automate customer outreach across all TT product lines
- Build and maintain a strategy for self-serve reporting and dashboards across all areas of CRM
- Guide approaches to measure success and incrementality, e.g. holdout groups, multi-touch attribution, media mix modeling, and annual forecasts
- Deliver insights and data stories that capture weekly performance, key learnings, and recommended actions
- Build plan for ab testing and optimization within CRM channel
- Partner with data science teams to evaluate new tools and models that can help scale and automate personalized communications
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