Job Location: Poona
Description : External
The Paid Media Scientist will be responsible for managing data and analysis of Media Buying results. Reporting directly to the Web and Marketing Automation Manager and functionally to the EMEA Head of Advertising and Demand Generation, the Paid Media Data Scientist will be in charge of creating the reporting structure and process for media buying activities in EMEA. This includes the creation of reports in Power BI and other tools via database lookups, data matching and finding automated solutions for manual data transfer from various data sources such as Google Analytics, Google Ads, Facebook and LinkedIn.
The Paid Media Data Scientist will work on the development and implementation of the business intelligence tools and analytics, which will require communicating between upper management and the Analytics center of excellence, as well as analyzing data to support the company’s continuous improvement effor+ts.
Working closely with the media buying team, he/she will drive Eaton’s digital and analytics transformation and contribute to building analytics frameworks for the organisation. He/She will work in a big data enviroment, apply machine learning and statistical techniques, and create data visualisations to answer current business questions and increase productivity. He/She will support process harmonisation, and apply Scrum methodology to analytics development.
- Developing and managing business intelligence solutions for the organization
- Oversee the deployment of data to the data warehouse
- Monitor scheduled ETL processes
- Advise peers and other teams on how to improve their data maturity and identify compelling data opportunities
- Apply Agile, SCRUM, and lean methodologies (stand-up, sprint review, kanban, kaizen, user stories) to product development
- Act as a primary liaison on advertising analytics for business stakeholders (EMEA Sales and Marketing)
The Paid Media Data Scientist will be in charge of setting up reporting processes, database connections and reporting of paid media campaigns via tools such as Power BI. His key tasks will be the following:
- Manage the data feeds for advertising partners
- Make sure that the data is integrated into other sales and marketing systems such as Eloqua
- Identify automatic ways of data matching via scripts and data modelling tools to increase productivity
- Create advertising reports in Power BI
- Enable datasets to create reports that surface our advertising data in Power BI
- Automate reports and data workflows (using tools such as Power Automate, etc.)
- Conduct end-to-end analyses from the idea phase all the way through to end results including the presentation and communication of findings
- Perform exploratory data analyses on large and complex data sets using descriptive statistics
- Apply appropriate statistical or machine learning techniques (regression, classification, clustering) to model complex problems, find opportunities to increase sales productivity, discover solutions, and deliver actionable business insights
- Manage, maintain, and clean complex datasets in big data environment
This is an excellent opportunity for an Data Scientist with an internationally large scope across EMEA, which is perfectly suited for an individual with excellent project management skills, attention to detail, analytical capacities
Qualifications
Qualifications : External
Qualifications:
- Degree in quantitative field (such as maths or computer science) or 5+ years of experience in data science/data analytics
- 4 to 6+ years of experience in data analytics
- Strong interpersonal skills, including written and oral communication skills
- Experience working with, and presenting to, senior executives
- Comfort dealing with ambiguity and the ability to work independently
Minimum knowledge:
Advanced Excel skills, database management and data modelling knowledge
Preferred Skills:
Experience with data modeling tools such as Power BI and Cloudera or similar (Tableau, Qlickview, SAS data visualization, Microstrategy, Cognos, Business Objects, Pyramid analytics, Looker, etc)
Data science tools such as Alteryx, Knine, Data Iku, SAS enterprise guide (SAS EG), Rapid Miner, Tipco data science
General understanding of marketing and ideally advertising
- Automate extracts from system
- Set up ODBC drivers
- Connect to Hadoop/Cloud data marts
- Sql: Joins, Filters, Calculated Columns
- Power Query/Dax
- Parsing & RegEx
- Complex data modeling
- Integration of multiple datasets
- Metadata enrichment
- Manipulation of unstructured text files
- Experience with Power BI or similar
- Enhanced reporting techniques: Highlighting, comparisons, benchmarking, trends, Graphical design
- Excel Pivot Tables
What you will get from us
Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.
We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.
We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Job: Communications
Region: Asia Pacific
Organization: Corporate Sector
Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within hiring region only
Travel: No
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