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Job Location: Noida
Job Detail:
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Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
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Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
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Evaluates customers online behavior and provides insights and recommendations for further enhancements to the guest experience.
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Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
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Analyze sales funnels and customer intent
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Measure ROI of online and offline advertising campaigns
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Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
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Track email campaign metrics (delivery, open, click-through rates)
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Monitor budget distribution and performance of paid ad campaigns
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Conduct competitive research and analyze benchmarking data
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Recommend website and campaign optimizations
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Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
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Work closely with sales and marketing teams to identify opportunities for new client acquisition
Qualifications / Skills:
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Proficient in marketing research and statistical analysis
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Excellent analytical skills and a high degree of business acumen
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Strong organizational, communication and presentation skills
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