Job Location: Bangalore/Bengaluru
Essential Job Functions:
Create and Design – Design, create, evaluate, optimize, and deliver quantitative and qualitative offerings in relation to the attributes and behaviors of marketing campaigns. (Including, but not limited to, custom demographic, geographic, financial and lifestyle profiles; transactional, shopping and interaction activities; behavior hypothesis testing, data mining and customized reporting/analysis.) Participate in strategic projects to identify enhancements to processes and offerings that will have a positive impact on Alliance Datas ability to deliver relevant marketing and create enduring loyalty (focus on marketing campaign performance and recommendations).
Review and Evaluate – Data is extracted from a variety of customized sources, with a number of tools. A quantitative background is necessary to effectively navigate and pull logical meaning around the data. The responsibility of the individual is to understand how to find/extract the needed data (Design), structure the output (Create), understand what it means and implies (Evaluate), turn the data into information (Optimize) and provide the results/recommendations (Deliver) directly to internal partners (Client Partnerships, Marketing, Operations) and 3rd Parties (Brand Partners, Vendors) to directly impact business decisions. Additionally, sound problem formulation and a proactive approach to addressing analysis is required.
Relationship Management – Act as primary Marketing Performance Analytics contact/resource for the Client Sales team and Brand Partner for a specific set of Brand Partners. Responsible for a large number of Brand Partners and/or Medium-High size/complexity of Brand Partner. Regularly relied upon by the organization, and our brand partners, to consult and provide expert advice leading to decisions and/or recommendations in relation to marketing campaign offerings, value propositions, and potential partnerships. Effectively researches and resolves ad-hoc requests in relation to current and potential understanding of prior campaign results.
Reports to: Lead/Manager
Working Conditions/ Physical Requirements: Normal office environment, some travel may be required.
Direct Reports: No
Minimum Qualifications :
Bachelor s degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar
2-5 years work experience in analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights. Experience with Data Mining Tools (SQL, SAS), APT Test & Learn Customer Behavioral Research, Business Analysis
Preferred Experience: Master s degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar
2-5 years work experience in analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights. Experience with Data Mining Tools (SQL, SAS), APT Test & Learn Customer Behavioral Research, Business Analysis
Education Requirements:
Bachelor s Degree (Required)
Certifications:
Work Experience
Two or more years Skills
Accounting, Credit Card Marketing, Data Mining Tools, Digital Marketing Optimization, Finance, Marketing Campaigns, Microsoft Office, Multi-Channel Retail, SAS, Structured Query Language (SQL)
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