Job Location: Kochi/Cochin, Trivandrum/Thiruvananthapuram
Roles and Responsibilities
Job Description Senior Associate – Digital Analyst
Service Line EDS
Sub-service Line GDS EDS
Title Digital Analyst
Rank Senior Associate
Overall years of experience 6+
Relevant years of experience 6+
Required qualification
Graduation
- Graduate Bachelors Degree preferably in Computer Science/ Engineering
Certification
- Any web analytics tool certification and reporting
Desirable
- Post-Graduate in marketing specialization
Position summary
- The EDS – Analytics and Insights function has an important role to play in helping to achieve EYs ambition to create long-term value as the worlds most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
- The role is responsible for building digital performance dashboards and creating monthly, cross-channel performance reports. In addition, the Data Visualisation Expert is part of the agile analytics roadmap management processes to help define future dashboards through wireframing. This requires an element of user experience design and thinking. Output can be through static resources (e.g. PowerPoint, Excel) or through more advanced technologies like Power Bi.
This includes:
- An understanding of the marketing technologies and their data and reporting capabilities
- Build of wireframes to present dashboards and reports in the best possible way to various different types of stakeholders
- Support managing standardization of BMCs analytics reporting and dashboard capabilities
- Manage Quality Assurance and User Acceptance Testing the end-products and underlying data use (correctness and completeness)
Roles and responsibilities
Essential job functions
- Ability to work on Adobe tools like Adobe workspace, report builder etc
- Work on all data collection platforms (website, video, advertising, social, CRM, etc.), identify and report improvement areas, and provide support for any ad hoc report requests from stakeholders
- Provide performance analysis report with key highlights, insights & recommendations for future
- Ability to translate data visualization requirements into wireframes and end-products for various internal audiences
- Create data visualizations and business dashboards based on analytical data from multiple BMC and other technologies
- Closely align with the Senior Data Visualization Experts and Senior Analysts to support refinement of the functional requirements for reporting and dashboarding
- Nice to interact with marketing dashboards using data visualization tools like Power Bi
- Collaborate with our Product, UX, and Technology teams to support building and executing a delivery pipeline and drive incremental improvements via a continuous experimentation approach
Desirable functions
- Improve, complete and maintain the fundamental data tracking systems and processes in each of our external and internal brand, marketing and communications channels
Skillset required
Technical skills/ Tools requirement
Essential
- Experience in Adobe Analytics
- Building story and Narrative through Data visualisation and reporting systems such as Power BI, Tableau or Spotfire
- Proficient in digital marketing tools and concepts such as Sprinklr, Marketo, Adobe Experience Manager, Adobe Target, social listening and tag management
- Experience in delivering projects using Agile methodologies
Desirable
- Highly enthusiastic in learning new technologies that support the measurement of marketing performance and analytics
Other skills
Essential
- Highly enthusiastic in learning new technologies that support the measurement of marketing performance and analytics
- Have worked in an Agile team
Desirable
- B2B marketing experience
Desired Candidate Profile
Perks and Benefits
Pls share your resume to hema.latha.p@gds.ey.com with below details and apply for the ole via below link:
https://careers.ey.com/job-invite/1279262/
Current CTC- Fixed + Variable
Expected CTC-
Notice Period-
Current Location-
Preferred Location-Are you fine with Kochi/Trivandrum
Total experience-
Relevant experience-
Do you have exp in stakeholder mgt?
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