FocusKPI Inc. | Marketing Data Analyst | San Jose, CA | United States | BigDataKB.com | 2023-01-15

Job Location: San Jose, CA

Job Detail:

FocusKPI is looking for a Marketing Campaign Data Analyst to work for our client.

Work Location: Remote, in the U.S.
Pay Range: $70,000/year to $100,000/year


Responsibilities:

  • Measure the impact of performance and brand marketing
  • Build reports and dashboards with marketing KPI’s to help the team measure the contribution of marketing in driving growth
  • Work with the marketing team in building a culture of testing and learning
  • Analyze and report A/B test results
  • Perform deep dive analyses to understand drivers of marketing performance and generate insights for optimizing marketing initiatives
  • Proactively identify gaps and opportunities for marketing teams to automate processes and use data to eventually drive revenue
  • Proactively surface potential problems and ideas for optimization within the marketing funnel
  • Work with marketing channel leaders to create action plans based on insights
  • Support marketing channel leaders with ad-hoc analysis to inform channel strategy
  • Oversee experimentation setup and measurement across all digital channels


Qualifications

  • Proven experience with direct marketing campaigns including campaign design, targeting, list management, segmentation, testing, performance metrics and statistical significance calculations.
  • Experience with large and complex data sets and relational databases
  • Proficiency in Excel, PowerPoint, SQL, Python.
  • Knowledge of marketing database systems, math and finance metrics for marketing and strong quantitative, analytical and problem-solving skills.
  • Exceptional attention to detail. Ability to identify and diagnose data inconsistencies and errors. [Reporting and analysis requires data from multiple sources and demands intense scrutiny of accuracy and reconcilability.]
  • Strong multi-tasking skills: must be able to balance multiple analytical projects, partners, vendors and timelines. Ability to reprioritize and communicate effectively and clearly required changes and impacts to all affected parties is a must.
  • Bachelor Degree required preferably in statistics, mathematics, or finance. Masters in these disciplines a plus.

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

z2JKtchQvl




Apply Here

Submit CV To All Data Science Job Consultants Across United States For Free

๐Ÿ” Explore All Related ITSM Jobs Below! ๐Ÿš€ โœ… Select your preferred “Job Category” in the Job Category Filter ๐ŸŽฏ ๐Ÿ”Ž Hit “Search” to find matching jobs ๐Ÿ”ฅ โž• Click the “+” icon that appears just before the company name to see the Job Detail & Apply Link ๐Ÿ“๐Ÿ’ผ

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *