Job Location: Greater Indianapolis
Job Detail:
WHO WE ARE
FoundSM is a leading performance marketing agency with clients all over the world. We specialize in helping businesses of all sizes to be successful with the right mix of marketing analytics, paid media, and conversion rate optimization.
Our team is made up of the industry’s best marketers who build highly impactful digital inbound strategies powered by data to amplify our clients’ revenue performance.
We are driven by results and understand the importance of using data and actionable insights to help improve marketing outcomes. We partner closely with our clients to ensure their campaigns are optimized and exceed performance expectations.
WHO YOU ARE
The Marketing Data & Analytics Engineer is a jack-of-many trades position of the data and analytics world. FoundSM is seeking a developer with a strong understanding of web analytics and data engineering.
Ideally, you are a highly detail-oriented individual who wants to understand the ins-and-outs of our data platforms. You get excited about digging deep into the various systems and looking for ways to improve them.
THE ROLE
The Marketing Data & Analytics Engineer is responsible for the daily management of our internal and external reports and data platforms. This role reports to our Data & Analytics Engineer team lead or Director of Data Intelligence & Web Optimization.
Your tasks will include architecting data pipelines to bring in data from our ad platform APIs; setting up connectors for sending leads to our clients’ CRMs; and building applications to facilitate the sharing of first-party downstream data.
You’ll occasionally interact with clients and vendors through email, phone calls, or in-person meetings so your excellent written, verbal, and presentation communication skills will come in handy.
RESPONSIBILITIES & ROUTINE ACTIVITIES
- Design, develop, and maintain data pipelines with Ad and Analytics Platforms, and CRMs
- Build and maintain applications responsible for posting leads to our clients’ CRMs and internal systems
- Assist the Paid Media Analytics team with building both internal and external dashboards
- Coordinate with landing page team to ensure required attribution fields are being captured in their forms
- QA & troubleshoot existing reports and data pipelines
- Maintain knowledge of best practices within data engineering, web analytics, and digital marketing
- Identify trends, wins, and losses and communicate to teams and clients
- Improve and maintain internal and external documentation
- Coordinate with the paid media team on specific needs for reports and data needs
- Maintain high level of client knowledge for designated client
SKILLS & EXPERIENCE NEEDED
- BA/BS in Informatics, Computer Science, Digital Marketing, or other related fields
- 3-5 years of experience in a Data Engineer or related role
- Experience in Back-end web development, with a focus on data engineering – Node.js, PHP, Python
- Strong understanding of JavaScript, in relation to web analytics and data manipulation
- Proficiency in SQL
- Working knowledge of Google Cloud Platform service, e.g. BigQuery, Cloud Functions, Pub/Sub, Cloud Run
- Experience with Google Tag Manager
- Knowledge of Google Analytics
- Knowledge of paid digital advertising, via Google Ads, Facebook Ads, others
- Familiarity with Google App Script
- Understands how to properly analyze qualitative and quantitative data
- Ability to multitask and prioritize
- Excellent written and verbal communication skills
- Excellent time-management and organizational skills
BONUS SKILLS
- Intermediate Python/R skills
- Experience with machine-learning
- Experience with Laravel
- Experience in implementing conversion tracking
- Experience with Google Data Studio and/or Tableau
- Experience with Adobe Analytics
- Experience with Funnel
- Experience in demand generation and/or marketing analytics
BENEFITS & PERKS
- Unlimited PTO (Two week minimum required to support work-life balance)
- 10 to 12 paid holidays every year
- 401(k) with company match up to 4%, fully vested after 90 days
- Competitive healthcare plan (Medical, Dental, Vision)
- Virtual vet clinic and pet emergency fund through PAWP
- DashPass subscription via DoorDash
- Stocked office kitchen and coffee bar
Found Search Marketing, LLC. is an equal opportunity employer.
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