Gallagher | Hiring | Marketing Automation Data Analyst | BigDataKB.com | 44831

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Job Location: Pune, Bangalore/Bengaluru, Mumbai (All Areas)

Roles and Responsibilities :-

  • Manage and maintain end-to-end data flow, ensuring all data flow is working correctly
  • Troubleshoot and update SQL queries in a timely manner to ensure issue-free data flow
  • Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites.
  • Work within the Marketing Automation team to evaluate leads, working to incrementally improve the lead evaluation process
  • Work within the Marketing Automation team to track data, from intake in Marketing Cloud all the way through to ensuring a clean sales handoff
  • Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth.
  • Leverage marketing automation, Salesforce.com and other tools as needed to execute and track the success of programs.
  • Quality check the leads in SFDC to ensure sales teams are actively working the leads provided
  • Collaborate with marketing & sales to understand when a lead is sales ready based on scoring demographic & behavioral factors
  • Ensure that the marketing automation & SFDC sync is streamlined & operational at all times and work with Tech as required
  • Work to analyze marketing data to determine lead behavior, working to ultimately implement a robust and accurate lead scoring system

Desired Candidate Profile

  • Bachelors degree required or equivalent experience
  • 3-5 years professional experience running demand generation campaigns and analyzing results
  • Experience with managing Salesforce.com and a Marketing Automation Tools (like Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment required
  • Experience managing data within a CRM system, preferably Salesforce
  • Intermediate to advanced knowledge and understanding of SQL
  • Understanding data flow, with the ability to troubleshoot and fix issues
  • Strong understanding of Microsoft Excel, including but not limited to use of Pivot Tables, VLOOKUP, and Macros
  • Strong communication and interpersonal skills, including excellent writing skills.
  • Excellent attention to detail

Perks and Benefits

Fixed Salary + Performance Bonus + Increment

Apply Here

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