Gcc Services | Hiring | Marketing Analytics Professional | BigDataKB.com | 2022-09-16

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Job Location: Bangalore/Bengaluru

Must have skills:

  • Structured business problem solving. Understanding of problem-solving approaches.
  • Understanding of CPG business landscape and key analytics solutions in the industry.
  • Understanding of Nielsen/IRI data and metrics and Household Panel data.
  • Understanding of consumer and shopper data.
  • Understanding of various machine learning algorithms (e.g. SVM, Random Forests, Gradient
  • Boosting, Log-Log regression, XGBoost, Lasso, Ridge, Clustering techniques, Neural Networks and others) and time-series algorithms (e.g. ARIMA, ARIMAX, UCM, Holt-Winters and others)
  • Basic coding skills in – SQL, R or Python
  • Good communication and interpersonal skills
  • Demonstrate ability to quickly understand new concepts especially in field of analytics

Preferred skills:

  • Marketing Analytics background in FMCG domain shopper insight, FMCG Domain,
  • Econometrics/Macroeconomic model understanding
  • Knowledge of visualization techniques and building dashboards in tools like Power BI or Tableau

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