Job Location: Cleveland, OH
Go Maverick Group has a client looking for a Consumer Insights Analyst to join their team. In this role, you will have the opportunity to uncover and elevate consumer, shopper, and market insights. This position provides an opportunity to learn and grow quickly; working to ultimately own the Business Insights function and associated responsibilities independently. The Insights Analyst will support cross-functional teams, including Sales, Marketing, eCommerce, Product Management, and R&D. A variety of research methodologies and data sources – including but not limited to: primary research (quant and qual), secondary research, and sales data analysis – will be leveraged to answer business questions, identify opportunities, and provide customer sell-in support. The ideal candidate will be passionate about consumer insights, a talented storyteller, and excel in PowerPoint presentation creation. A certain degree of creativity and latitude is required.
RESPONSIBILITIES:
- Proactively build strong, cross-functional working relationships within the organization.
- Demonstrate an aptitude towards independently leading projects by understanding business needs and translating data into concise takeaways.
- Ability to lead and manage ongoing and ad-hoc projects conducted in-house (scoping/designing, fieldwork management, analysis, reporting, presenting) in conjunction with external research vendors, staying on track from both a budget and timing standpoint.
- Projects may include: identifying white space opportunities, consumer journey mapping, competitive analysis, concept testing, etc.
- Review sales data to understand trends, identify risks, and translate into business opportunities.
- Strong storytelling abilities to provide distilled, impactful insights using a combination of data sources that inform strategic business decisions.
- Proficient in PowerPoint, with the ability to create visually-engaging presentations
- Serve as the lead support to the sales team, providing insights that illustrate how the company wins in specific categories, where there are growth opportunities, and support customer presentation preparation.
- Performs other projects or duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Analytics, or related field of study, required
- Approx. 3-5 years of related (consumer insights/market research and PowerPoint presentation development) experience
- Exceptional knowledge of MS Office applications including PowerPoint, Excel, and Word
- Strong communication skills, both written and verbal, with the ability to articulate complex information to a broad audience
- A self-starter with strong interpersonal skills with the ability to work independently and within a team environment; internal customer service focused
- Quantitative custom survey development, programming and analysis (using tools such as Alchemer, SPSS, etc.)
- Experience with retailer POS data and/or syndicated data (NPD, IRI, etc.) a plus
Benefits
This position allows for tremendous growth and visibility within the company. This client emphasizes a positive, collaborative culture and offers full benefits, PTO/paid holidays, remote work, 401k, flex Fridays, discounts on products and more.
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