GTB | Jobs | Data Analyst | BigDataKB.com | 13-02-22

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Job Location: Chennai

In this role you will

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum
  • Track, report and analyze website analytics and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling.
  • Create dashboard(s) to provide a view of all key metrics & KPIs. Build MIS reports for the client on weekly & monthly basis.
  • Perform data manipulation, data transforming and cleansing in Excel. Automating reports for the easy workflow.
  • Build process for approving publisher accounts and communicating with publishers prior to onboarding.
  • Analyze very large volumes of data of our publishers fetched using SQL to interpret traffic patterns and analyze traffic performance to identify and mitigate abuse.
  • Recommend systems and processes to the Technology and Product teams to identify fraud.
  • Build MIS reports from internal databases and CRM for presentation to senior management.
  • Determined the thresholds for various parameters of anomaly decision based on analysis of longitudinal data.
  • Designed a weighted average model for scoring publishers on their percentage of anomalies based on the defined thresholds.

Apply Here

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