Job Location: New York, United States
Fully Remote
1-year contract
$60-75/hr
We are working with a client who is seeking a strategic thinker with a strong analytical mind to help pull, analyze data, and extract deep insights using the systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.
The ideal candidate will have a flexible analytics skillset and a deep interest in storytelling using data and research. You are responsible for identifying key market and advertising statistics, interpreting findings, and helping strategists and account managers understand the numbers behind their marketing strategies and implement research-backed decisions in the marketing process.
Required Skills & Experience
Key Responsibilities/Accountabilities:
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular analytics reports by client
- Analyzes external and internal customer data using internal business intelligence platform, database spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to marketing campaign ROI
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations
- Provides actionable overall market and customer insights to address key strategic questions
- Creates PowerPoint presentations to provide market and consumer insights to internal departments
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data
- Build a good rapport with the media, creative, and account management departments
- Follow trends in healthcare and advertising and apply to client work/socialize within the agency
- Any other duties/responsibilities will be addressed as they arise and are needed
Requirements
- Bachelor’s degree in marketing, statistics or a quantitative discipline. Graduate degree preferred.
- 2-4 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business acumen
- Proven ability in handling concurrent projects with attention to detail and accuracy
- Experience in advanced analytic and statistical techniques related to multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
- Experience building and automating management level reporting
- Experience with web analytics, web optimization, or data management platforms
- Experience with Sisense or similar data visualization tools
- Experience in statistical analysis (SAS or R)
- Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients
- Excellent verbal, written, and presentation skills with a sense of creativity
- Very high attention to detail and ability to synthesize large amounts of data into actionable information
- Problem-solving disposition
- Ability to contribute individually and participate in cross-functional teams with a positive attitude
How To Apply
Please register your interest by sending your resume to Fareeda Elsayed via the Apply link on this page.
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