Huquo Consulting Pvt. Ltd | Jobs | Associate Vice President – Digital Analytics – KPO – IIM/MDI/ISB/FMS | BigDataKB.com | 31-01-22

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Job Location: Gurgaon

Roles and Responsibilities

Responsibility:

– Lead digital analytics team by delivering analytics solutions for web/mobile applications.

– Lead data driven projects in digital analytics space:

– Designing data models, ETL, Data warehouse related to web/mobile-based consumer applications.

– Digital marketing campaign management (Facebook, Email, Website Page Activity & other relevant social media platform depending on the product)

– Marketing Analytics – Channel Optimization, Customer segmentation, CLTV, Marketing mix modeling, Look alike modelling

– Leverage web analytics tool like Adobe Analytics, Google Analytics and tag management system for achieving the right project outcome.

– Leverage appropriate cloud technologies based on project requirements.

– Projects focused on improving user experience & retention

– Should be able to work with cross-functional team (Engineering, Marketing, Operations, and Project Management) and suggest/implement best in class technology/analytics intervention to achieve the desired outcome.

– Lead end-to-end digital analytics practice for key clients (Starting with Opportunity identification to Project Closure)

– Enhance digital analytics offering by developing best practices, case studies and developing a team with digital analytics expertise.

– Analyze, interpret and summarize findings, creating presentations and reports.

– Analyze data using statistical methods to identify trends, meet organizational goals and feed dashboards.

– Diving deep into projects, issues when needed to get into details and demonstrate that no task is beneath them.

– Facilitate communication upward and across project teams including project status, justifications for variances and technical information (design and implementation objectives).

– Set high standards, lead the team in a dynamic environment and deliver project on timelines

Candidate Profile:

– Bachelor- s/Master’s degree in economics, mathematics, actuarial sciences, computer science/engineering, operations research or related analytics areas; candidates with BA/BS degrees in the same fields from the top tier academic institutions are also welcome to apply

– 8+ years of experience of working in related fields/projects

– Marketing Analytics projects

– Web analytics tool like Adobe Analytics, Google Analytics and tag management system

– Projects related to user experience and conversion in a digital landscape

– Model development experience in R, Python, SAS.

– Data analysis experience (SQL, Visualization Tools)

– Designing data models, ETL, Data warehouse

– Superior analytical and problem-solving skills

– Outstanding written and verbal communication skills

– Able to work in fast pace continuously evolving environment and ready to take up uphill challenges

– Is able to understand cross cultural differences and can work with clients across the globe

Apply Here

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