IIDE The Digital School | Data Analyst Intern | Mumbai, India | Bharat | BigDataKB.com | 6/30/2024

Job Location: Mumbai, India

Job Detail:

Daily Traffic And Performance Monitoring

• Check and review daily traffic reports in GA4 to identify any anomalies or significant changes.
• Monitor key performance indicators (KPIs) such as page views, sessions, and user engagement metrics.
• Track user behavior metrics to understand how visitors are interacting with the site.

Reviewing And Cleaning Tracking Codes

• Conduct a daily audit of tracking codes to ensure they are correctly implemented and functioning.
• Remove or update outdated or incorrect tracking codes as necessary.
• Ensure that new content, pages, or blogs are properly tagged and tracked.

Event And Goal Setup

• Identify new user interactions that need to be tracked and set up corresponding events in GA4.
• Configure goals and conversion tracking for new campaigns or website updates.
• Regularly test events and goals to ensure they are tracking accurately.

Report Generation And Distribution

• Create and distribute daily, weekly, and monthly performance reports summarizing key metrics and trends.
• Use GA4’s reporting features to visualize data and highlight important insights.
• Prepare ad-hoc reports for specific campaigns or requests from other departments.

Ad-Hoc Data Analysis

• Respond to requests for specific data analyses from marketing, content, or management teams.
• Use advanced GA4 features and possibly other tools (like Google Data Studio) to conduct in-depth analysis.
• Provide actionable insights and recommendations based on analysis.

Meetings And Communication

• Attend daily or weekly meetings with the marketing and content teams to discuss website performance and analytics insights.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Collaborate with the team to plan and implement improvements based on data-driven insights.

Requirements

• Current enrollment in a Bachelor’s in Marketing, Data Science, Computer Science, or a related field.
• Familiarity with Google Analytics (GA4) and basic web analytics principles.
• Understanding of HTML, JavaScript, and website tagging.
• Strong analytical skills and attention to detail.
• Proficient in Microsoft Excel and/or Google Sheets.
• Good communication skills, both written and verbal.
• Ability to work independently and manage multiple tasks.
• Knowledge of SEO and digital marketing principles.
• Experience with Google Tag Manager.
• Basic understanding of SQL for advanced data analysis.

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