Iksula Services Private Limited | Jobs | Data Scientist | BigDataKB.com | 27-03-22

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Job Location: New Delhi

Etsy is seeking a Data Scientist to join its Database Marketing team!

Job Description

Are you passionate about customer engagement? Do you love diving into data and insights to

develop creative ways to acquire and retain customers?

We are looking for a person who is innovative, analytically-minded, and a strong communicator.

This data scientist will bring customer-centric insights to life by using internal and external data

sources to understand behavioral patterns, build customer segmentations, and inform marketing

strategy. By working closely with cross-functional partners in Marketing, Product, and other

teams, you will enable your teammates to develop valuable programs to turn one-time users

into loyal customers, increase purchase frequency, and delight Etsy buyers around the world.

You will be joining the high-performance Database Marketing team, an innovative function within

Marketing intersecting data science, growth marketing, and technology.

This is a full-time contractor position based in India, reporting to the Senior Manager of

Database Marketing. The candidate will be hired on Iksulas payroll and will be working for its

client – Etsy.

About the Role:

  • Help evolve and continually optimize customer segmentation plans and targeting strategies to drive and optimize growth across all channels with a focus on international markets (specifically India)
  • Drive marketing automation, e.g. audience creation, reporting processes, model deployment
  • Work with partners on weekly and monthly experiment plans and make recommendations to increase engagement across key segments and channels
  • Uncover user behaviors, patterns, and long-term trends within data and work cross-functionally to determine next steps
  • Enrich customer data and develop user scores and propensity models in support of relevant targeting and messaging

About you:

  • 3-5 years minimum of quantitative work experience with large customer databases
  • BA or BS Degree (In lieu of degree, 4 years of relevant work experience); an advanced degree in a quantitative field or equivalent work experience preferred
  • No stranger to translating business challenges into data analytics problems
  • Direct experience working with e-commerce platforms in India
  • Expert-level SQL
  • Intermediate programming experience with a scripting language (Python preferred)
  • Demonstrated experience with one or more languages for statistical programming (e.g. pandas, R)
  • Demonstrated experience with workflow automation tools and concepts (e.g. cron jobs, Airflow, etc.)
  • Proven track record managing multiple projects and timelines in a fast-paced environment
  • Aptitude for influencing decisions using analytics at a fast-growing firm, a leading consultancy, a financial services company, or similar
  • Comfortable working with stakeholders and collaborators virtually across different time zones, markets, and geographies (2:00 pm – 10:00 pm IST)
  • Knowledge of data visualization tools (e.g. Looker, Tableau) a plus
  • Familiarity with using APIs for data extraction purposes a plus
  • Demonstrated experience in predictive modeling, statistical analysis and experimental design a plus

Apply Here

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