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Indian Institute of Digital Education | Data Analyst Intern | Mumbai | Bharat | BigDataKB.com | 6/30/2024

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Job Location: Mumbai

Job Detail:

Job Information

    Work Experience

    Fresher

    City

    Mumbai

    State/Province

    Maharashtra

    Country

    India

    Zip/Postal Code

    400013

    Industry

    Marketing

Job Description

Daily Traffic and Performance Monitoring:

  • Check and review daily traffic reports in GA4 to identify any anomalies or significant changes.

  • Monitor key performance indicators (KPIs) such as page views, sessions, and user engagement metrics.

  • Track user behavior metrics to understand how visitors are interacting with the site.

Reviewing and Cleaning Tracking Codes:

  • Conduct a daily audit of tracking codes to ensure they are correctly implemented and functioning.

  • Remove or update outdated or incorrect tracking codes as necessary.

  • Ensure that new content, pages, or blogs are properly tagged and tracked.

Event and Goal Setup:

  • Identify new user interactions that need to be tracked and set up corresponding events in GA4.

  • Configure goals and conversion tracking for new campaigns or website updates.

  • Regularly test events and goals to ensure they are tracking accurately.

Report Generation and Distribution:

  • Create and distribute daily, weekly, and monthly performance reports summarizing key metrics and trends.

  • Use GA4’s reporting features to visualize data and highlight important insights.

  • Prepare ad-hoc reports for specific campaigns or requests from other departments.

Ad-Hoc Data Analysis:

  • Respond to requests for specific data analyses from marketing, content, or management teams.

  • Use advanced GA4 features and possibly other tools (like Google Data Studio) to conduct in-depth analysis.

  • Provide actionable insights and recommendations based on analysis.

Meetings and Communication:

  • Attend daily or weekly meetings with the marketing and content teams to discuss website performance and analytics insights.

  • Present findings and recommendations to stakeholders in a clear and concise manner.

  • Collaborate with the team to plan and implement improvements based on data-driven insights.


Requirements

  • Current enrollment in a Bachelor’s in Marketing, Data Science, Computer Science, or a related field.

  • Familiarity with Google Analytics (GA4) and basic web analytics principles.

  • Understanding of HTML, JavaScript, and website tagging.

  • Strong analytical skills and attention to detail.

  • Proficient in Microsoft Excel and/or Google Sheets.

  • Good communication skills, both written and verbal.

  • Ability to work independently and manage multiple tasks.

  • Knowledge of SEO and digital marketing principles.

  • Experience with Google Tag Manager.

  • Basic understanding of SQL for advanced data analysis.

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