Indian Institute of Digital Education | Data Analyst Intern | Mumbai | Bharat | BigDataKB.com | 6/30/2024

Daily Traffic and Performance Monitoring:

• Check and review daily traffic reports in GA4 to identify any anomalies or significant changes.

• Monitor key performance indicators (KPIs) such as page views, sessions, and user engagement metrics.

• Track user behavior metrics to understand how visitors are interacting with the site.

Reviewing and Cleaning Tracking Codes:

• Conduct a daily audit of tracking codes to ensure they are correctly implemented and functioning.

• Remove or update outdated or incorrect tracking codes as necessary.

• Ensure that new content, pages, or blogs are properly tagged and tracked.

Event and Goal Setup:

• Identify new user interactions that need to be tracked and set up corresponding events in GA4.

• Configure goals and conversion tracking for new campaigns or website updates.

• Regularly test events and goals to ensure they are tracking accurately.

Report Generation and Distribution:

• Create and distribute daily, weekly, and monthly performance reports summarizing key metrics and trends.

• Use GA4’s reporting features to visualize data and highlight important insights.

• Prepare ad-hoc reports for specific campaigns or requests from other departments.

Ad-Hoc Data Analysis:

• Respond to requests for specific data analyses from marketing, content, or management teams.

• Use advanced GA4 features and possibly other tools (like Google Data Studio) to conduct in-depth analysis.

• Provide actionable insights and recommendations based on analysis.

Meetings and Communication:

• Attend daily or weekly meetings with the marketing and content teams to discuss website performance and analytics insights.

• Present findings and recommendations to stakeholders in a clear and concise manner.

• Collaborate with the team to plan and implement improvements based on data-driven insights.

Requirements

• Current enrollment in a Bachelor’s in Marketing, Data Science, Computer Science, or a related field.

• Familiarity with Google Analytics (GA4) and basic web analytics principles.

• Understanding of HTML, JavaScript, and website tagging.

• Strong analytical skills and attention to detail.

• Proficient in Microsoft Excel and/or Google Sheets.

• Good communication skills, both written and verbal.

• Ability to work independently and manage multiple tasks.

• Knowledge of SEO and digital marketing principles.

• Experience with Google Tag Manager.

• Basic understanding of SQL for advanced data analysis.