Indian School of Business | Manager – Analytics | Mumbai | Bharat | BigDataKB.com | 2023-03-01

Job Title:

Manager Data and Web Analytics

Function:

Name of Job Holder:

Location:

Reports to position:

Director Digital Learning

Band:

Reportees to Position:

None

Job Purpose

The Manager Data and Web Analytics is responsible for leading the development, implementation, and management of the data and web analytics strategy for ISB Digital Learning team, to ensure that they are aligned with the overall business objectives and vision. This role requires a combination of strategic thinking, analytical expertise, and strong leadership skills to drive data analysis and insights, web analytics, and ultimately, business growth

Job Outline

• Develop and implement a data and web analytics strategy that aligns with the overall business objectives and vision

• Lead the development of data and web analytics guidelines, measurement plans, and reporting frameworks that are aligned with the target audience.

• Develop and implement a plan for tracking and analyzing website performance, user behavior, and campaign effectiveness using a variety of tools and platforms such as Google Analytics, Adobe Analytics, and others.

• Work closely with the marketing, product, and sales teams to ensure that data analysis and insights are utilized to drive business growth and optimization of marketing and sales campaigns

• Monitor and analyze the performance of web analytics and data initiatives and make recommendations for improvement

• Identify and capitalize on new data and web analytics opportunities to drive business growth.

• Manage the budget for data and web analytics initiatives and ensure that all activities are cost-effective

Job Specification

Knowledge / Education

Specific Skills

Desirable Experience

Bachelor’s degree in mathematics, statistics, computer science, or a related field; Master’s degree preferred

• Proven experience in web analytics, data analysis, and reporting

• Strong analytical and problem-solving skills

• Excellent communication and project management skills

• Experience with web analytics platforms such as Google Analytics, Adobe Analytics, or equivalent

• Experience in data visualization tools such as Tableau, Power BI, or equivalent

• Knowledge of statistical techniques and methodologies for data analysis and insights

• 5+ years of experience in web analytics, data analysis, and reporting

• Experience in a fast-paced, dynamic environment

• Experience working with cross-functional teams

Job Interface/Relationships:

Internal

External

• Within department or other departments in ISB

§ Vendors & partners

S.N

Key Responsibilities

% Time Spent

1

Develop and implement a data and web analytics strategy that aligns with the overall business objectives and vision

30%

2

Manage all data and web analytics and ensure that they are aligned with the overall strategy

40%

3

Innovation and New Ideas testing

20%

4

Setting up robust system and process

10%

SN

Key Result Area

Key Performance Indicator

Measure

Weightage

1

Data and Web Analytics Strategy Development and Implementation

Website performance, user behavior, campaign effectiveness

Revenue Impact

50%

2

Data and Web Analytics Management Accuracy and consistency of data reporting and analysis

Consistency of insights across all data sources

Revenue Impact

30%

3

Innovation and New Ideas testing

Ensure we are testing new ideas and constantly innovation

No of new initiative taken

20%

Any Other Significant Input

Good communication skills – written and verbal

Comfortable with Multitasking – job might require working over extended hours on select days