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Job Location: New York, NY
Job Detail:
General information
Agency: Healix
Job Function: Data & Analytics
Location: New York, United States
Job Ref#: 15081
Description & Requirements
Position Summary
Combines data, analytics and tech approaches to help clients improve marketing ROI. Determines how, where and when clients should invest in marketing levers. Creates a clear and differentiated competitive advantage by combining best-in-class data, measurement and analytics, as well as media buying and investment expertise. Identifies, activates, and measures against high-value audiences. Analyzes holistic omnichannel business performance. Optimizes media for future performance. Provides continued analysis to drive positive business outcomes.
- Under daily supervision, works within specific limits and authority on assignments of moderate complexity
- Possesses functional knowledge and continues to build knowledge of the company, processes and clients through formal on-the-job training
- Performs a range of assignments related to job discipline; solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents
Key Responsibilities
- Pulls requisite data from multiple sources using automated approaches. Cleans and ensures the integrity and accuracy of data using standard processes. Performs regular data quality checks including comparison. Responsible for data processes such as ETL (extract, transform and load)
- Performs QA processes
- Builds and updates presentations, analytical dashboards and simulation applications to support clients and internal teams. Leverages existing data reporting templates and routines
- Loads models into optimization platform. Runs optimizations and simulations, as directed
- Writes scripts to automate or process data, with guidance. Relatively new to programming languages (e.g., Python and SQL)
- Participates in and is prepared for client meetings. Takes notes in meetings
- Documents processes and follows best practices
Desired Skills & Experience
- Data Analysis: Summarizes large quantities of quantitative and qualitative information to discover useful information and conclusions that can be used to form insights (Basic)
- Software: Working knowledge of various audience software and applications, including data visualization applications and statistics packages (Basic)
- Communication: Communicates clearly and succinctly in both verbal (e.g., small group presentations) and written formats (e.g., research papers) (Basic)
- Business Process: Knowledge about the motivation behind Kinesso’s processes, reasons for their existence, and the process structure and logic, including the required resources for their execution (Basic/Limited)
- Domain Expertise: Knowledge of data science and modeling and application within media and marketing industry (e.g., how media planning/buying works and entire media landscape) (Basic)
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $62,500 to $67,500. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
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