Job Location: New York, NY
About:
Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.
Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.
Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.
Job Overview:
As part of the Customer Analytics group, the Specialist, Customer Analytics is responsible for measuring the impact of corporate strategies (e.g. loyalty program, off price stores), marketing events (e.g. One Day Sales, Friends & Family), and merchandising strategies (e.g. assortment in the store compared to other retailers, fashion trends, new brands launches) on Macy’s customer base. The Specialist will partner closely with marketing executives, merchants, and vendors to develop analytical approaches to support planning, execution and measurement of the strategies. The Specialist, Customer Analytics will plan and perform analytical approaches to inform the development, execution and measurement of targeted communications (e.g. exclusive event invites, new fashion brand launch announcements, latest trends) & offer programs (e.g. bonus points for a day, promotion on select merchandise) as well as define strategies to identify target customers not shopping Macy’s to acquire, reinforce existing Macy’s customers behavior by identifying products they may like or should buy again, and existing customers in Macy’s to spend more. The role requires a high degree of strategic and analytical ability to develop actionable insights to improve our customers experience, our marketing strategies and financial results. Demonstrated experience in retail, marketing, customer insights, and loyalty programs preferred but not required. Perform other duties as assigned.
Essential Functions:
- Answer complex business questions by applying structured problem solving and performing technical analyses.
- Work closely with cross functional teams to draw insights from data and analysis.
- Create compelling presentations and visualizations to enhance decision making capabilities throughout the company.
- Develop and maintain monthly and quarterly customer centric reporting and dashboards of key KPIs.
- Present key analytical findings to functional partners.
- Train business users on novel analytical approaches.
- Regular, dependable attendance and punctuality.
Qualifications and Competencies:
- Bachelor’s Degree from a 4-year college or university
- Master’s Degree in related field preferred
- B.S. or M.B.A (preferred) with technical background in Mathematics, Computer Science, Engineering, Physics, or Economics.
- Strong passion for answering complex business questions using structured problem solving and rigorous data analysis.
- Creative thinking and exceptional analytical skills coupled with a solid business foundation and the ability to multi-task.
- Familiarity with relational databases and proficient with SQL.
- Familiarity with visualization tools such as Tableau or Spotfire.
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
- Ability to think creatively, strategically and technically
- Ability to work a flexible schedule based on department and Company needs.
- Knowledge of MS Office computer programs are required
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