Maruti True Value | Hiring | Business Analyst cum Campaign Manager | BigDataKB.com | 44831

Job Location: New Delhi

Qualifications : Graduate (B.E)/MBA

Work Experience: Campaign Manager cum Business Analyst :

Job Role:

  • Handling all Marketing Automation campaigns to drive engagement strategy and improve customer retention
  • Responsible for devising and running marketing campaigns, formulate and run digital marketing campaigns for target customers
  • Build and manage the campaign plan including channels, test , learn ideas , milestone management , QA/UAT and ensuring timely execution of the campaigns
  • This role guides forecasting conversations with business partners, delivering channel performance reporting, insights generation and recommendations. Work cross functionally with key stakeholders, agencies, and other partners.

Key Responsibilities:

  • Work closely with stakeholders to build comprehensive customer marketing initiatives and programs that expand customers existing use of our product
  • Manage integrated customer marketing programs including; web, mobile ,email, SMS etc
  • Create and execute A/B testing plans to drive campaign optimization decisions
  • Process compliance as per data privacy laws ( Handling of customer PII data as per IT security norms , understanding of IT security policies)
  • Reporting and dashboarding (Experience with Power BI/Qliksense , Tableau , proficient in MS excel and PowerPoint)
  • Work effectively both individually and as a member of a team

Apply Here

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