Job Location: Bangalore
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.
An excellent opportunity exists at The MathWorks for an experienced Marketing Optimization Analytics professional. You will be part of a global growing analytics team driving digital marketing efforts with data. You will collaborate with other digital team members, web product managers, developers, and marketing teams to drive testing experiments, interpret and synthesize data-driven experiences. Expect to lead and participate in creating the best possible user experience on the website – from defining and implementing measurement strategies that align with marketing and business objectives to delivering performance reports with actionable insights.
- Collaborate with global analytics team and Product Owners in North America
- Work closely with product manager and technical content authors to optimize their message and product value proposition
- Leverages data science and analytical thinking to integrate web and enterprise data, user experience research and company goals to prioritize and drive segmentation efforts
- Develop hypotheses regarding segmentation and targeting of users to improve customer experience and maximize revenue impact
- Build, execute and analyze A/B testing campaigns to measure effectiveness
- Analyze visitor behavior – patterns, trends and predict, the impact of changes to the customer experience and buying process
- Co-manage our testing platform by developing best practices and guidelines
- Deliver regular reporting, analyses and present findings to variety of stakeholders
- Quickly respond to ad hoc analytic requests which are common in our data-driven environment
- Bachelors degree in Math, Statistics, Computer Science, Engineering, or other relevant field required
- Must have experience working with global team
- Experience working with analytical software (e.g. Google Analytics, Adobe Analytics), website optimization tools for A/B and MVT (e.g. Google Website Optimizer, Adobe Target) and debugging tools (e.g. Charles, Google Developer Tolls)
- Proficient JavaScript experience in coding and troubleshooting analytics implementations
- Experience with Tag Management Solutions (e.g. Google Tag Manager, Adobe DTM)
- Ability to measure and analyze online marketing campaigns, including website usage, organic and paid search, email, display, and social
- Demonstrated problem solving ability with emphasis on drawing inferences from data
- Proficient programming in SQL and developing reports (e.g. Tableau, Business Objects, Excel)
- Excellent written and verbal communication skills
- Exceptional interpersonal skills; able to influence decision makers; able to operate in a collaborative, cross-functional environment
- A bachelor’s degree and 7 years of professional work experience (or a master’s degree and 5 years of professional work experience, or equivalent experience) is required.
- Experience with web analytics
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