McKinsey & Company | Hiring | Data Analyst – Talent Branding and Engagement | Atlanta, GA | BigDataKB.com | 2022-09-26

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Job Location: Atlanta, GA

Qualifications

  • University degree
  • 4+ years of experience working in website analytics, digital/interactive advertising, or social media
  • Experience with a number of web analytics and social media measurement tools for monitoring
  • Avid user of digital and social media
  • Strong understanding of how to leverage metrics to deliver key insights that help inform effective digital communications.
  • Passionate about providing a customer-driven approach
  • Comfort juggling multiple tasks, deadlines and stakeholders
  • Comfort working in a low structure, non-hierarchical environment
  • Proficiency with Adobe Analytics and social listening and measurement tools (e.g., Sprinklr), AWS-Athena and SQL queries, Snowflake, Tableau, Excel and PowerPoint

What You’ll Do

You will help take our talent branding and engagement strategy to the next level by putting analytical rigor around our efforts.

In this role, you will work with stakeholders in Talent Attraction and T&D to ensure analytics are embedded in development roadmaps and deployed consistently. You will measure recruiting social media activity using social media measurement tools; assist with social media monitoring programs; and conduct careers website analytics. You will build custom dashboards, run ad-hoc reports, and generate centralized scorecards to help us capture digital and social KPIs.

Your work will enable us to better understand the effectiveness of our content and adjust it as necessary to ensure we are communicating our distinctive offering to prospective candidates from a diverse range of backgrounds, experiences, and sources. You’ll be helping to inform and shape the strategy and future of Talent Branding and Marketing at the firm.

You’ll can expect to work with tools such as Tableau, AWS S3, Adobe analytics, social listening and measurement tools (e.g., Sprinklr), and applicant tracking systems (e.g., Avature) to accomplish these goals.

Who You’ll Work With

You’ll be based on our Prague office and will be part of our global Talent Branding and Engagement team, under our Communications function. You’ll also be closely aligned with our internal Technology & Digital (T&D) team. Our Talent Branding and Engagement team helps prospective candidates learn about, and be inspired by, the wide variety of career paths at McKinsey and engage with the firm. We’re an inclusive and collaborative group that offers flexibility and autonomy and expects innovation and execution in equal parts.

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