Job Location: Mumbai
This role reports to the Director Analytics
3 best things about the job:
- Opportunity to work directly with the world s biggest brands on high profile digital performance and optimization projects regionally and globally
- A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
- Working within a proven, high performing team with an excellent network of support and development opportunities within MediaCom-GroupM and WPP
Measures of success
In three months, you would have:
- You will be up to speed with MediaCom Performance hub s services, tools and client business
- Understand our value proposition and able to articulate this confidently
- Have begun to build a trusted advisor relationship with key stakeholders both internally and externally
In six months, you would have:
- Setup digital media reporting dashboards and advanced visualisation for the client
- Deliver digital media investment optimisation recommendations to the performance hub team
- Support regional Systems Intelligence ( advanced analytics ) team in delivering advanced analytical measurement projects
- Demonstrated the ability to help clients transition from disparate data sets to integrated data-driven marketing
In 12 months, you would have:
- Ensure best-in-class data visualization and reporting on your projects
- Build effective working relationships with the MediaCom APAC team (your counterparts in Performance hub, Systems Intelligence and other functions)
- Have a solid understanding for our clients business
- Work with your seniors to ensure digital analytics recommendations are aligned and actioned for real world business impact
Responsibilities of the role:
- Hands on implementation of client s analytics accounts to sets the KPI framework for digital activation in line with client objectives.
- Corroborates all proxy media metrics used as leading indicators for sales; or other objectives aligned between clients and performance teams.
- Fulfils our commitment to advanced analytical measurement including the application of AI and ML to automate media decision making, along side our regional Systems Intelligence ( advanced analytics ) team.
- Ability to collect, transform, analyse and visualize data
- Engaged with the test and learn agenda of the regional and local market clients
- Works hands on with visualization platforms to ensure the most relevant information is available to the performance media teams
- Produce timely reports and dashboards with associated insights and recommendations pertaining to activity generated from Search, Social, Programmatic eCommerce activity
What you will need:
- 3 6 years of experience in digital marketing analytics, business intelligence, reporting, or related field(s)
- In-depth practical and theoretical knowledge of Digital media and analytical techniques would be a strong advantage
- Willing to challenge clients and colleagues based on proven case knowledge and experience
- Able to offer expert advice and recommendations with confidence based on experience
- Superior written, presentation, analytical, quantitative, and verbal skills
- You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if required
- Strong PowerPoint skills, comfortable using Excel to manipulate and analyse data.
- Able to read/write basic scripts, other front-end languages and ability to query large databases (SQL)
- Expertise in some or all the following is highly desirable: VBA, SQL, R, Python, Tableau
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