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Job Location: Work From Home
Selected intern’s day-to-day responsibilities include:
1.1. Fetch data from systems and analyze trends
2. Develop customer segmentation models to improve the efficiency of marketing campaigns
3. Develop customer segmentation models to improve the efficiency of marketing campaigns
4. Work on preparing internal reports for executive leadership and supporting their decision-making
5. Analyze data, derive insights, and embed them into business actions
6. Track, report, and analyze the performance of marketing activities, ad-hoc analytic requests, and the development/automation of regular reports
7. Analyze A/B and multi-variate tests, communicate results and provide recommendations
8. Analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools
9. Analyze sales funnels and customer intent
10. Measure ROI of online and offline advertising campaigns
11. Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement
12. Track email campaign metrics (delivery, open, click-through rates)
13. Monitor budget distribution and performance of paid ad campaigns
14. Conduct competitive research and analyze benchmarking data
15. Forecast and develop the right strategies, campaigns, and tests to run & recommend website and campaign optimizations
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