Michelin | Jobs | e-Retail Web Analytics | BigDataKB.com | 13-02-22

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Job Location: Pune

  • Web Analytics plays an important role to meet the continuous endeavor to enhance and deliver superior CX. The candidate for web analytics role would be specialized in Google Analytics 360.
  • He/she is well versed with various aspects of GA 360 such as events, custom dimension, user management etc.
  • He/she is experienced in Google Tag Manager.
  • He/she would be responsible for implementing the digital tagging and analytics measurement strategy.
  • Should have good knowledge of creating dashboards in Google Datastudio.
  • Experienced in handling multiple international websites with different functionalities on single platform.

RESPONSIBILITIES

  • Centralize and standardize digital tracking, analytics, and associated data quality by working with key stakeholders to determine appropriate metrics and behavior to track on new and existing properties.
  • Conduct deep analysis of page, CTA analysis, customer journey analysis to identify and solve problems at their root and stepping back to understand the broader context.
  • Administer analytics accounts, properties, user management, dashboards, and reports in Google Analytics 360 suite and Google Tag Manager
  • Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement.
  • Analyze audience reach, engagement, and behavior metrics holistically across different business units while keeping in mind the custom needs and use cases.
  • Support stakeholders to create custom reports and dashboards for their business needs with Google Datastudio.
  • Identify areas of inefficiency and develop methods for improvement.
  • Ability to foster teamwork and collaboration, but also able to work independently.
  • A critical thinker with aptitude to isolate and fix technical issues related to the flow of data. Passionate about the accuracy of data and its value to inform business decisions.

Data Visualizations

  • Have good knowledge of Google Datastudio
  • Support stakeholders to create custom reports and dashboards for their business needs with Google Datastudio.
  • Relevant Data to meet customer need are identified, captured and selected
    Time and resources/tools needed to govern and analyze data are optimized
  • Data are analyzed and shared in an accessible format to all through data visualizations
  • CX is optimized through knowledge gained through data analysis and valuation

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