Job Location: Mumbai (All Areas)
Job Description
THE OPPORTUNITY
ABOUT THE JOB:
- Process Steward for L3 brand engagement plan for key brands for setting vision, strategy, differentiation, and direction to be aligned with business objective and go-to-market strategy.
- Process Steward for Market Research & insights function for the affiliate by Setting up and drive insights backed behaviour change in TA (Therapy Area) marketing teams including insights, marketing testing, patient focus/support, retail engagement, digital alignment & training
- Collaborate to aid growth marketing strategy to drive the company’s key performance metrics including pipeline, revenue, net retention, upsell, and growth targets.
- Support marketing teams to Build brand awareness, including positioning. Enhance brand equity against competitions.
- Enable planning and managing the ethical marketing budget on a monthly, quarterly and annual basis and allocate funds to maximize ROI, including to ensure compliance regulations are consistent and adhered, in close collaboration with TA marketing heads
- Identify and plan differentiated and impactful marketing strategies in line with BU plans, all on and off-line activities to deliver high performance marketing initiatives and outcomes.
- Collaborate with product teams, front line sales operation teams and other marketing teams to define and lead growth initiatives that drive acquisition, retention, expansion, and referrals in each segment, including vendor, end user, channel partner, HCP etc.
- Collaborate with sales to ensure proper process and management of marketing leads to support exceptional efficient lead scoring, lead management, enhanced data quality, and improved lead quality.
- Formulate the strategy, design, execution, operations of businesss lead management processes, marketing databases, marketing automation, and track the performance in order to plan, report, and conduct analyses in close collaboration with BU marketing teams.
- Work closely with different teams to enhance marketing automation tools and work process across data collection, cross CRM, B2B, BI platform integration.
- Implement and oversee the marketing governance efforts with Marketing Quality Control (insights, positioning, messaging, campaign & L3 plans) & real-world impact (test- effectivity and differentiation @ CLM data etc)
- Participate in various ad hoc assignments when necessary.
WHAT YOU MUST HAVE:
To be successful in this role, you will have strong marketing skills as well as business capabilities
- At least 12-15 plus years of experience in sales & marketing, consumer marketing, OTC, digital marketing experience is strongly preferred.
- Candidate must have proven experience of at least one international advanced market as marketing lead. This is essential to enable next-practice design and adoption of advanced use cases of customer retention and marketing strategies.
- Proven commercial marketing experience specifically in strategy, market intelligence, social media, content development and packaging.
- Excellence in Marketing Operations capabilities to drive Excellence and Governance.
- Financial and analytical mindset to drive profitable Marketing P&L and use Big Data and Business Intelligence to drive opportunities and operation excellence.
- Pharmaceutical marketing experience will be desired
- Ability to mentor/support local teams in brand and customer marketing
- Analytical skills – ability to synthesize data/insights from local markets into recommendation/input to global brand strategy
- Business acumen (e.g., knowledgeable in policies, practices, trends, technology)
- Influencing/persuasive skills (e.g., ability to put together strong business cases)
- Capability to energize and motivate a team to follow his/her direction (e.g., ability to ensure a cohesive, collaborative, high performance work team)
- Listening skills (e.g., practices attentive and active listening)
- Operational/execution skills (e.g., ability to get things implemented)
- Stakeholder management and excellent project management experience.
- An engaging and hands-on individual, highly capable of operating and excelling at the strategic and tactical positions.
- Resourceful and problem-solver, who is comfortable with new technologies and concepts.
- Possess strong leadership ability with prior experience in managing a successful team.
Leadership Standards:
- Shape Strategy
- Focus on customers
- Act with candor and courage
- Make rapid, disciplined decisions
- Drive results
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide
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