Job Location: New York County, NY
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.
Position Summary:
The Digital Strategy & Analytics intern will perform competitive analysis against content performance across digital platforms. Perform DTC industry research. Analyze content consumption data and pull reporting particular to requests from around the organization. Develop data dashboards in Tableau or PowerBI. Project manage key content initiatives and research during the offseason. This position is part of a growing Digital Content Strategy & Business Intelligence team whose mission is to provide data-backed direction on how the NBA can best exploit content in pursuit of its business goals.In this specific role, your responsibility will be to analyze digital content data and deliver reporting and insights that inform how the NBA adapts its ever-evolving Next Gen direct-to-consumer strategy. Success in the role requires a keen ability to connect dots and close the gap between research and actionable insights.
Major Responsibility:
Research and analyze NBA’s content performance with a specific emphasis on the NBA’s DTC platforms Identify and communicate key insights to the Content publishing teams to optimize NBA’s owned content performance across site, app and connected devices Must also be able to translate these same complex insights to leadership in a clear and concise manner Develop statistical models and data-based frameworks to measure the impact of non-live game content on acquisition and retention within our DTC products Partner with data strategy teams on development of automated content performance dashboards within Tableau and Power BI.
Required Skills/Knowledge: Data, Business Analytics, Business Strategy, Graphic Design, Data Visualization, Tableau, PowerBI, SQL.
Education:
Rising Junior or Senior in undergraduate program.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
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