Job Location: New York County, NY
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
At the NBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.
Position Summary:
This position is part of the NBA Product Analytics team whose mission is to provide analysis, reporting and data-backed insights that help shape the NBA’s direct-to-consumer strategy, inform the digital roadmap, and prioritize product updates, enhancements, and fixes in pursuit of the NBA’s business goals.In this specific role, your responsibility will be to analyze and monitor product performance and user behavior data and deliver insights that inform how the NBA adapts its ever-evolving Next Gen direct-to-consumer strategy. More specifically, you will be assisting with analyzing user behavior in the product, assisting with reporting, performing competitive analysis on otherproducts in the streaming landscape, estimating the NBA’s total addressable market and helping to build documentation. You will also complete a summer-long analytical capstone project and deliver insights to stakeholders. Success in the role requires a keen ability to connect the dots and close the gap between research and actionable insights.Major Responsibilities: Analyze NBA digital product performance through the lens of the user experience, Derive insights around user behavior, UI/UX design, ecommerce conversion and subscriber retention, Study the growth cross-device usage among NBA fans around the globe, Perform competitive analysis on other sports leagues’ direct-to-consumer platforms (NFL, MLB, NHL, Premier League, etc)., Identify growth opportunities that exist domestically and internationally based on NBA market sizes and penetration, Develop and manage documentation resources for Product Analytics team reporting.
Required Skills/Knowledge:
Basic SQL. Advanced Microsoft Excel skills. Strong analyticalorientation and experience working with datasets. Coursework in Math & Statistics. Presentation experience and proficiency with Powerpoint/Keynote. Using data to tell stories. You have the ability to work independently and manage multiple assignments in a dynamic and team-oriented environment. Organizational and time management skills. Python and R skills are a plus. Tableau and Microsoft PBI experience is a plus.
Education:
Rising Junior or Senior in undergraduate program.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
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